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Take This Course
- £21.00
- 1 year
- Level 3
- Course Certificate
- Number of Units84
- Number of Quizzes2
- 1 day, 21 hours Gift this course
Description
Advertising and marketing are two effective ways of promoting your products or services that lead to sales. Effective advertising and marketing strategies will make your business successful. The Diploma in Advertising and Marketing course focuses on some of the surefire ways of advertising and marketing.
Inside the course, you will learn the common types of marketing along with the trend of digital marketing and advertising techniques. The right ways of communication with the customers, setting marketing goals, avoiding common marketing mistakes, and the ways of creating marketing funnel will be discussed on the course. Emphasize will be given on digital marketing. Shortly, the course enriches your marketing and advertising skills that you can apply in the real world.
Who is this Course for?
Diploma in Advertising and Marketing is perfect for anyone trying to learn potential professional skills.As there is no experience and qualification required for this course, it is available for all students from any academic background.
Entry Requirement:
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of the English language, numeracy and ICT are required to attend this course.
CPD Certificate from Course Gate
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Course Curriculum
| Marketing Basics | |||
| Module One – Getting Started | 00:30:00 | ||
| Module Two – What is Marketing | 00:30:00 | ||
| Module Three – Common Marketing Types (I) | 00:30:00 | ||
| Module Four – Common Marketing Types (II) | 00:30:00 | ||
| Module Five – The Marketing Mix | 00:30:00 | ||
| Module Six – Communicating the Right Way | 01:00:00 | ||
| Module Seven – Customer Communications | 00:30:00 | ||
| Module Eight – Marketing Goals | 00:30:00 | ||
| Module Nine – The Marketing Funnel | 00:20:00 | ||
| Module Ten – Marketing Mistakes (I) | 01:00:00 | ||
| Module Eleven – Marketing Mistakes (II) | 01:00:00 | ||
| Module Twelve – Wrapping Up | 00:30:00 | ||
| Recommended Reading Materials – Level 3 Diploma in Marketing | 00:00:00 | ||
| Mastering Digital Marketing | |||
| Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
| How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
| Build Impression on Your Site | 00:30:00 | ||
| Types of Link Building | 01:00:00 | ||
| Importance of Landing Pages | 00:30:00 | ||
| Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
| Concept Of Affiliate Programs | 01:30:00 | ||
| About Of Google Analytics | 01:00:00 | ||
| Online Press Releases | 00:15:00 | ||
| How to Get Traffic from Twitter | 00:30:00 | ||
| Importance of Testing E-Mail Messages | 00:15:00 | ||
| What is Viral Marketing | 01:00:00 | ||
| What is EMail Marketing | 00:30:00 | ||
| Difference Between Images and Video | 00:15:00 | ||
| How to Internet Marketing on Facebook | 02:00:00 | ||
| What is Search Engine Optimization(SEO)? | 00:30:00 | ||
| Understanding Search Results | 00:15:00 | ||
| How to Attract Customer on Your Product? | 00:15:00 | ||
| Time Makes Money | 00:30:00 | ||
| How to Test a Landing Page | 00:30:00 | ||
| Best Web Writing | 01:00:00 | ||
| Ways to Use of Humor in You Internet Marketing | 00:15:00 | ||
| Coupon Codes | 00:15:00 | ||
| When to Pull the Plug | 00:15:00 | ||
| Internet Advertising Techniques | |||
| INTRODUCTION: WHAT IS AFFILIATE MARKETING? | 00:30:00 | ||
| WHY AFFILIATE MARKETING IS AWESOME | 00:30:00 | ||
| FINDING A PROFITABLE NICHE | 01:00:00 | ||
| CHOOSING AN AFFILIATE PRODUCT | 00:15:00 | ||
| THE ADVANTAGES OF CLICK BANK | 00:30:00 | ||
| ANALYZING THE CLICK BANK MARKETPLACE | 00:30:00 | ||
| CREATING YOUR HOP LINK | 00:30:00 | ||
| CREATING A FREE BLOG | 01:00:00 | ||
| PERFORMING EFFECTIVE KEYWORD RESEARCH | 00:30:00 | ||
| CREATING AN OPTIMIZED POST | 00:30:00 | ||
| POSTING TO YOUR BLOG | 00:15:00 | ||
| PROMOTING YOUR BLOG: AN OVERVIEW | 00:30:00 | ||
| PROMOTION: ARTICLE MARKETING | 00:30:00 | ||
| PROMOTION: SOCIAL BOOKMARKING | 01:00:00 | ||
| PROMOTION: BLOG COMMENTING | 00:30:00 | ||
| ADDITIONAL PROMOTION TIPS | 00:15:00 | ||
| CREATING YOUR OWN WEBSITE | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Mock Exam | |||
| Mock Exam- Diploma in Advertising and Marketing | 00:30:00 | ||
| Final Exam | |||
| Final Exam- Diploma in Advertising and Marketing | 00:30:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
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Take This Course
- £21.00
- 1 year
- Level 3
- Course Certificate
- Number of Units84
- Number of Quizzes2
- 1 day, 21 hours Gift this course
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