The content industry is growing at a rapid pace. So, it is becoming challenging for content writers to stay unique and stand out from the competition in these times. But there are still some ways.
So, in this guide, we will explore the five useful tips that can help you in adding a unique touch to your content. You can use these techniques to gain the trust and credibility of your target audience while showcasing your expertise.
Thus, whether you are a beginner or a professional, let’s delve into this guide of unique content writing tips for beginners and experienced writers.
1. Research Your Topic Thoroughly and Try to Find a Unique Perspective
The topic you’re writing about may have already been covered. But you can still be unique while writing content on that topic. And for that, you need extensive research.
When it comes to researching a topic, the go-to approach of most people is to use the data available on search engines. So, you can do the same. However, while exploring the data from SERPs (Search Engine Results Pages), you must find the missing details in the existing content. And if you can identify and address those details in your content, your content will not only be unique, but it will also be top-notch.
Besides the results from search engines, you can also use some additional sources to find data on your topic. For instance, you can use the following sources:
- Books.
- Google Scholar.
Thus, when it comes to writing unique content, research is the key. So, start early and spend a reasonable amount of time in the research phase of your content. But if you start late, you will fear approaching the deadline and won’t be able to research your topic correctly.
2. Create an Outline
It’s not necessary to include everything from the research phase. That’s because the data collected in the research phase often need filtration. And when it comes to filtering out the data collected in the research phase, an outline will come in handy.
An outline will allow you to visualize the structure of your topic better. So, you can use the data from the research phase to create a rough outline. Later, you can decide on essential and unnecessary points according to the nature of the topic. This way, you can avoid repetitions and focus on original ideas. So, here is how you can create an outline:
Thus, by creating an outline, you will not only stay unique and valid to the nature of your topic, but you will also stay organized.
Advanced Diploma In Content Writing
You will understand how to design and structure a good content which attracts the target audience.
Advanced Diploma In Content Writing
You will understand how to design and structure a good content which attracts the target audience.
3. Use Your Own Writing Voice and Style
Undoubtedly, finding unique angles during the research is crucial for creating unique content. But besides, the writing style and voice of a writer play an essential role in unique content creation. Therefore, focusing on your writing style is this guide’s third tip.
Every writer has a unique way of expressing ideas through words. That way is known as a writing tone or style in content writing terms. So, you can rely on your writing style when writing content on a common topic. This approach is the best way to add a personal touch while staying true to the nature of the subject.
Here is an example of using different writing styles while writing content on a topic related to climate change:
Thus, depending on the nature of your topic and your audience’s taste, you can select any writing style.
4. Paraphrase Instead of Copying
Sometimes, it is difficult to write an entire piece of content from scratch. Somewhere you have to use or take inspiration from existing content. So, in such situations, you can use the paraphrasing technique to include content from existing sources legally.
According to the Merriam-Webster dictionary, paraphrasing is:
“A restatement of a text, passage, or work giving the meaning in another form” (Merriam-Webster).
So, per this definition, you can use paraphrasing if you want to restate an existing text or passage.
However, you can only achieve the true purpose of paraphrasing if you know how to paraphrase something. So, use the following tips when trying to restate a piece of existing data in your words:
- Read the original content thoroughly and don’t move forward until you understand its meaning.
- Once you’ve understood the original text’s meaning in a way you can explain it, write it in your words. Since you are writing in your words, staying away from the original material is essential. Otherwise, you’ll be tempted to copy the wording of the original material.
- Once you’ve written the paraphrased form, compare it with the original text. If the rephrased form looks similar to the original text, we recommend paraphrasing it again.
You can also take assistance from AI-based paraphrasing tools as they are highly trained to replicate the paraphrasing style of humans. To demonstrate this, we used an online paraphraser tool (a top-ranked tool on search results) to paraphrase a sample sentence. While paraphrasing the text with the tool, we got the below results:
As you can see, the tool has changed the text by synonymizing and doesn’t affect the actual intent of the content.
- Remember to credit the original information owner, as we’ve done here, with the definition of paraphrasing.
Thus, by paraphrasing the material and citing the source, your content will not only be unique, but it will also help you gain the trust of your audience.
5. Include Relevant Examples and Facts
Writing from your perspective is undoubtedly an excellent way to be unique and add a personal touch. But besides, you can also include relevant examples to add a unique touch to your content
When it comes to including examples in your content, you can use facts, images, and GIFs. Doing this will not only please the search engine with unique content but also keep your audience engaged with your material. And an engaged audience is an indication of high-quality content.
Thus, by including relevant examples and facts, you can take the quality of your writing piece to the next level.
Advanced Diploma In Content Writing
You will understand how to design and structure a good content which attracts the target audience.
Advanced Diploma In Content Writing
You will understand how to design and structure a good content which attracts the target audience.
Conclusion
All in all, it is essential to remember that the key to writing unique content is to be creative and use your own words. Take the time to find data on your topic and remember to look from a unique perspective. Once done, you can plan your content’s structure through an outline.
Besides, it’s also essential to include relevant examples, facts, and figures while writing content. That’s because these things will also help you give a personal touch to your content.
October 16, 2023
