Content Marketing Course

4.8( 8 REVIEWS )
295 STUDENTS

Description:

Learn how to create winning sales copy and boost audience engagement with the Content Marketing Course. This course covers everything you need to know to drive high levels of traffic to your site, including how to create the perfect content marketing plan. Topics include how a value ladder works, techniques for optimising an article, the secret to mastering marketing emails and how to turn clicks into conversions.

Learning Objectives:

  • Learn how to build brand identity, define your business and target audience.
  • Understand the key principles of email, YouTube and video marketing.
  • Master blogging, copywriting and SEO, with our expert tips and techniques.
  • Get step-by-step training on how to create the perfect marketing plan.
  • Design your first value ladder for your marketing sales funnel

Who is This course for? 

This Content Marketing training course is the ultimate guide to digital marketing, ideal for aspiring marketing professionals and those who want to build on their existing skills and knowledge. There are no specific entry requirements for this course, which can be studied part-time or full-time.

Requirements

Our Content Marketing Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

On successful completion, learners will have an excellent understanding of the principles of digital marketing and how to utilise its tools to drive traffic and create engaging content. This qualification is particularly useful for learners who are pursuing the following careers:

  • Digital Marketing Executive
  • Marketing Manager
  • SEO Content Writer/Copywriter
  • Content Marketing Manager
  • Digital Marketing Analyst
  • Social Media Assistant

Course Curriculum

Introduction
Introduction 00:01:00
Overview 00:20:00
Traffic Secrets 00:16:00
Email Mastery
Why Email Everyday 00:03:00
100 Clicks a Day 00:09:00
Email Sequence Explanation 00:02:00
Soap Opera Sequence 00:13:00
Seinfeld Email Sequence 00:11:00
Value Ladder Overview 00:07:00
The Attractive Character Overview 00:10:00
Attractive Character II 00:18:00
The Value Ladder Breakdown
Bait Overview 00:19:00
Result 00:04:00
Your Dream Client 00:02:00
Mindset Changes 00:04:00
What is a Squeeze 00:05:00
Squeeze Page Secrets 00:08:00
TYP Overview 00:03:00
Front-End Overview 00:12:00
WWWH Script 00:04:00
Star Story Solution Script 00:17:00
OTO Script 00:09:00
Continuity Overview 00:06:00
Magic Bullet Script 00:02:00
Mid Ticket Overview 00:09:00
Perfect Webinar Funnel Walkthrough 00:03:00
Perfect Webinar Script 00:15:00
Creating Content
To Dos of Creating Content 00:15:00
Make Your Own Products or Affiliate 00:02:00
Affiliate Value Ladder Buildout 00:10:00
Your Value Ladder Buildout 00:20:00
Content Marketing Secrets
The Big Outline for Content Creation 00:10:00
Expert Positioning 00:18:00
Optimize an Article 00:20:00

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4.8

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