How to Set Up a Fundraising Page for an Individual

What is the Main Purpose of Fundraising?

Fundraising is vital for raising a certain amount of money to implement different projects. Through fundraising, individuals and nonprofits can get the financial resources required to help people in need, advance research, increase brand awareness and promote social change. Your contribution, no matter how small, can make a significant difference in the lives of those in need. 

However, fundraising for an individual is not considered a charitable activity since it doesn’t benefit the public at large. In such cases, supporters of your fundraising effort are effectively making a gift to the beneficiary.

How to Set Up a Fundraising Page for an Individual?

Setting up an online fundraising page is the easiest way to promote your fundraiser. Here’s a comprehensive guide on how to set up a fundraising page for an individual:

Personalise your page

The first step is to personalise your page with a compelling story, photos, and updates. A detailed and well-written page summary can increase donations by 65%. Consider why you’re raising money and why your cause is important. Your authentic story is a powerful tool that can inspire others to support your cause. 

Upload a photo

Fundraisers who upload pictures on their page raise 14% more for every photo they share. So, keep your page updated with clear, focused, and well-lit photos. 

Set a fundraising goal

The next step is to decide on your fundraising goal. Setting a target can increase the amount you raise by 17%. However, it’s good to start small and work your way up. Remember to set challenging yet achievable goals. 

Be the first person to donate

Be the first one to donate to your page. Generally, people who donate on their own page can bring in up to 84% more donations.

Share your page

Share your page link with your friends, family, and colleagues via email or social media. If you have an email signature, consider including your page link. Meanwhile. provide examples of how fundraising can make a lasting difference to your cause. Aim to attract your most loyal and generous supporters first, as people are more likely to donate when they see others have already given.

Use your page QR code

QR codes give donors quick access to your fundraising page. They can find your fundraisers more easily. All they need to do is scan the code with their mobile cameras. QR codes are convenient and easy to use. Simply add the QR code to editable posters, print and add them to brochures, tent cards, community notice boards, village halls or cafés, or any place where people are more likely to see your fundraiser. JustGiving can autogenerate a fundraising QR code for your online fundraising page. 

Update your page regularly

It’s important to post regular updates on your fundraising page and resend them to your contacts to keep your supporters engaged and informed. Try to be as specific as possible. Tell your donors how much money you’ve raised, how you will spend it, and what the impact of their donation will be. This will encourage them to donate. 

Thank your supporters

Your supporters are the reason behind your fundraising success. Therefore, it is important to show appreciation with a personalised thank you message or email. Appreciating them will help turn one-time donors into long-term supporters.