Course Curriculum
Section 01: Welcome to the Course! | |||
Welcome to this Course on Capital Raising for Entrepreneurs | 00:05:00 | ||
Section 02: Let’s Get Started Right Away | |||
What types of investors are out there? | 00:12:00 | ||
What is the difference between Venture Capital and Private Equity? | 00:14:00 | ||
What stage is your business at? | 00:14:00 | ||
How Much Money Should You Raise? | 00:04:00 | ||
What is the Difference between a Pre Money and Post Money Valuation | 00:01:00 | ||
Section 03: An introduction to Startups | |||
Startup Essentials – Markets | 00:05:00 | ||
Startup Essentials – Profits | 00:06:00 | ||
Startup Essentials – Business Plan | 00:05:00 | ||
Startup Essentials – Capital | 00:05:00 | ||
Startup Essentials – Value | 00:06:00 | ||
Startup Essentials – Investors | 00:05:00 | ||
Section Text Summary PDF for Download | 00:16:00 | ||
Section 04: Do You Really Understand Venture Capitalists? | |||
Do You Really Understand Venture Capitalists? | 00:14:00 | ||
Do You Match Their Criteria? | 00:18:00 | ||
Four Key Questions to Ask? | 00:03:00 | ||
Understanding the Investment Process | 00:18:00 | ||
Section 05: How to Understand If You Are Talking to the Right Investor | |||
Introduction: Understanding Your VCs; A Case Study | 00:02:00 | ||
What Type Of Investor Are You Talking To? | 00:12:00 | ||
A Detailed Breakdown of Different Types of Private Equity Funds | 00:05:00 | ||
What is their Ideal Investment Size? | 00:06:00 | ||
What Stage Do They Invest At? | 00:03:00 | ||
Stage of Business Financing from a VC Perspective | 00:05:00 | ||
How Can You Define Venture Capitalists’ Sector Interest? | 00:03:00 | ||
What Part Does Geography Play? | 00:06:00 | ||
What is meant by Style and Structure? | 00:05:00 | ||
What is meant by Key Investment Criteria? | 00:03:00 | ||
Section Summary: Do You Understand VCs? | 00:14:00 | ||
Section 06: Looking at Things from the VC Point of View | |||
What Factors are important to VCs? | 00:10:00 | ||
Considering Valuation from the VC Perspective | 00:06:00 | ||
How do Investors value a Startup? | 00:12:00 | ||
How do Investors Value a Series an Investment? | 00:07:00 | ||
How do VCs look at your Market? | 00:07:00 | ||
What do VCs think about your Product or Service? | 00:09:00 | ||
How Do VCs Evaluate You and your Management Team? | 00:10:00 | ||
Why is Exit Strategy important to VCs? | 00:07:00 | ||
Why are Barriers to Entry important? | 00:07:00 | ||
How do VCs consider your Competition? | 00:04:00 | ||
What Financial Information is important to VCs? | 00:03:00 | ||
What is the typical VC Decision Making Process? | 00:09:00 | ||
Seed Stage VC’s Decision Tree | 00:05:00 | ||
Project: Evaluate Your Own Startup | 00:02:00 | ||
Section 07: What Questions Should You Ask Venture Capital? | |||
36 Questions to Ask a VC Overview | 00:02:00 | ||
36 Questions to Ask a VC Part 1 – Fund Profile | 00:03:00 | ||
36 Questions to Ask a VC Part 2 – Investment Style | 00:02:00 | ||
36 Questions to Ask a VC Part 3 – Deal Flow | 00:03:00 | ||
36 Questions to Ask a VC Part 4 – Process | 00:03:00 | ||
36 Questions to Ask a VC Part 5 – Structure | 00:03:00 | ||
36 Questions to Ask a VC Part 6 – Value Added | 00:03:00 | ||
Key Questions That You Can Expect a VC to Ask You | 00:06:00 | ||
Section 08: How to Email Venture Capital and Angel Investors | |||
How to Write an Introductory Email to an Investor | 00:11:00 | ||
The Power of Forwardable Emails | 00:02:00 | ||
How NOT to email investors | 00:04:00 | ||
How to Find an Investors Email Address (if you don’t have it) | 00:09:00 | ||
Section 09: What You Need to Know to Present Your Business to Investors | |||
How to Deliver a 60 Second Pitch | 00:08:00 | ||
The Sixteen Magic Words Investors Want to Hear from You | 00:21:00 | ||
How to Write a One Pager for a VC | 00:18:00 | ||
Top Tips on Preparing to Pitch Investors | 00:12:00 | ||
How to prepare a Pitch Deck for an Investor | 00:19:00 | ||
How to Prepare a Business Plan and Executive Summary | 00:02:00 | ||
How to Prepare a Financing Strategy | 00:02:00 | ||
Key Elements of the Financial Plan | 00:11:00 | ||
Section 10: Startup Fundraising and Pitching | |||
Startup Fundraising – Getting Started | 00:09:00 | ||
19 Reasons VCs May Say No | 00:09:00 | ||
Communicating Your Vision | 00:03:00 | ||
The Business Plan; Overview and Communication | 00:07:00 | ||
Business Plan Core Contents | 00:08:00 | ||
The Financial Plan | 00:16:00 | ||
The Pitching Process and Investor Returns | 00:08:00 | ||
Post Mortems | 00:07:00 | ||
What are Investors looking for? | 00:07:00 | ||
Section 11: How to Deliver Winning Presentation to Investors | |||
What do Investors Want? | 00:13:00 | ||
Outline Presentation Checklist | 00:19:00 | ||
What is TAM, SAM and SOM and why are they important? | 00:15:00 | ||
AIDA – Why Pitching VCs Is Like Buying a Car! | 00:11:00 | ||
Selling Your Pitch | 00:13:00 | ||
Pitching to Win! | 00:13:00 | ||
How to Run the Meeting | 00:14:00 | ||
Outline Management Presentation | 00:15:00 | ||
Defending Your Plan | 00:17:00 | ||
ACTIVITY: Create Your Own Presentation | 00:01:00 | ||
Section 12: Managing the Fundraising Process | |||
How do Venture Capitalists Source Deals? | 00:06:00 | ||
How to find Angel Investors | 00:08:00 | ||
How to Find Venture Capital Investors | 00:02:00 | ||
BONUS: How to Find a Venture Capital Investor for Your Tech Company | 00:09:00 | ||
What Happens Next? The Investment Process | 00:08:00 | ||
How to Manage the Investment Process | 00:08:00 | ||
Section 13: Venture Capital Term Sheets | |||
What is a Term Sheet Part 1 | 00:08:00 | ||
What is a Term Sheet Part 2 | 00:11:00 | ||
Key Concepts in Term Sheets | 00:10:00 | ||
What is a Term Sheet Trying to Achieve? | 00:10:00 | ||
26 Key Components in VC Term Sheets 1 -5 | 00:08:00 | ||
26 Key Components in VC Term Sheets 6 – 10 | 00:08:00 | ||
26 Key Components in VC Term Sheets 11 – 15 | 00:08:00 | ||
26 Key Components in VC Term Sheets 16 – 20 | 00:30:00 | ||
26 Key Components in VC Term Sheets 21 – 26 | 00:09:00 | ||
Negotiating Term Sheets: Entrepreneurs Perspective | 00:09:00 | ||
Negotiating Term Sheets: VC Perspective | 00:11:00 | ||
Negotiating Term Sheets: Mutual Issues of Concern | 00:02:00 | ||
US Style VC Term Sheet Example | 00:12:00 | ||
Section 14: Equity Crowdfunding for Entrepreneurs | |||
What is Crowdfunding? | 00:03:00 | ||
The Advantages of Equity Crowdfunding for the Investor | 00:14:00 | ||
The Disadvantages of Crowdfunding for the Investor | 00:12:00 | ||
Section 15: How to Evaluate a Crowdfunding Opportunity? | |||
Introduction to How to Evaluate a Crowdfunding Opportunity | 00:01:00 | ||
The Key Data You Need To Know For Any Opportunity | 00:03:00 | ||
Let’s take a look now at Management Skills | 00:03:00 | ||
Management Experience is important as well… | 00:02:00 | ||
You must take a look at the Management’s Commitment! | 00:03:00 | ||
Product Market | 00:03:00 | ||
So, how unique is this product? | 00:03:00 | ||
What is the Competition like? | 00:03:00 | ||
Does the Product have (all important) traction? | 00:03:00 | ||
How profitable is the product and therefore the investment? | 00:03:00 | ||
Let’s take a look at the most critical factor, Cash Flow! | 00:03:00 | ||
Finally, let’s see what this all means for your Investment Returns | 00:03:00 | ||
Discover how you can turn this information into a Methodology! | 00:02:00 | ||
Let’s Summarise this Section with the 10 Most Important Factors | 00:02:00 | ||
Section 16: Introduction with Andrew Monk, CEO iolight about his Crowdfunding Experience | |||
Introduction | 00:05:00 | ||
Why did you go for Equity Crowdfunding? | 00:04:00 | ||
What did you do early on to ensure success? | 00:03:00 | ||
How did you go about lining up your 25% | 00:02:00 | ||
Did you set about trying to collect email addresses? | 00:03:00 | ||
Let’s have the Investor Conversation | 00:06:00 | ||
Are there any mistakes looking back you may have made? | 00:08:00 | ||
So what is it like by the end of week three? | 00:07:00 | ||
How does Crowdcube get the money to you? | 00:09:00 | ||
Are there any other tools you used that you can recommend? | 00:04:00 | ||
Bonus: Discussion about Campaign Videos | 00:04:00 | ||
Bonus: Detailed Notes on this Section to Download – PDF Attached | 00:16:00 | ||
Section 17: Summary and Wrap Up | |||
Course Summary and Wrap Up | 00:03:00 | ||
Section 18: Additional File | |||
Additional File | 00:00:00 | ||
Certificate and Transcript | |||
Order Your Certificates or Transcripts | 00:00:00 |
Investment Banking: Venture Capital Fundraising for Startups
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