Landing Page Design and Optimisation

4.7( 6 REVIEWS )
173 STUDENTS

Landing Page Design and Optimisation

4.7( 6 REVIEWS )
173 STUDENTS

Get subscription of 1000+ courses for £65. Find Out More

Landing Page Design and Optimisation TAKE THIS COURSE loader 1

Overview:

Learn the art of landscape sketching and give wings to your creativity! Get started with this Landscape Sketching Course and kickstart a rewarding landscape artist career. 

Through this Landscape Sketching Course, you’ll get equipped with the skills to create stunning landscape sketches. The course covers clear instructions from drawing basic shapes to adding details, definitions and finishing touches. Going through the lessons, you’ll look into the essential elements of landscape design in more facts. On top of that, you’ll learn about the line language and how to use it in your sketch. Furthermore, you’ll get information on the various linear perspectives and schematics and know how to measure your drawings for maximum accuracy. Enrol now!

Please note: Our Landing Page Design and Optimisation course only gives you the theoretical knowledge to excel in this field. This course doesn’t entitle you to practise as a professional in this specific field.

Learning Objectives

    • Learn to create excellent landscape sketches
    • Familiarise yourself with the vital landscape elements
    • Know about line language and how to use it in your sketches
    • Learn about one-point, two-point and three-point perspective drawings
    • Learn how to add human figures and cars to your landscapes

Who is this Course for?

This Landscape Sketching Course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of landscape sketching or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential.

Entry Requirement

    • This course is available to all learners of all academic backgrounds.
    • A good understanding of the English language, numeracy, and ICT are required to attend this course.

CPD Certificate from Course Gate 

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99.

Career Path

On successfully completing the Landscape Sketching Course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include:

    • Professional Landscape Sketch Designer 
    • Professional Landscape Sketch Tricks and Hints Tutor

Course Curriculum

Module 01: Landing Page Design and Optimisation Fundamentals
Download all Section One Slides 00:48:00
Welcome to this course! Let’s lay the groundwork for good landing page design 00:13:00
The Myth Of The Perfect Landing Page Conversion Rate 00:12:00
The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00
Common Business Models and Understanding Your Conversion Actions 00:19:00
The AIDA Sales Funnel and The Online Decision Making Process 00:17:00
The Awareness Stage of the Funnel: Where It All Begins 00:18:00
The Interest Stage of the Funnel … Tell Me More 00:14:00
The Desire Stage of the Funnel … I Want What You Sell 00:13:00
The Action Stage of the Funnel … I’m Going to Buy What You Sell 00:09:00
The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00
Making Your Landing Page Design Memorable 00:14:00
Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Download all Section Two Slides 00:06:00
The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00
The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00
The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) 00:19:00
Readability and Visual Hierarchy Landing Page Design 00:20:00
Respecting Web Conventions in Landing Page Design 00:13:00
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00
Information Architecture and Accessibility – Landing Page Design Best Practices 00:20:00
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00
Dedicated Landing Page Design Best Practices (Part 1) 00:15:00
Dedicated Landing Page Design Best Practices (Part 2) 00:12:00
Module 03: Principles of Persuasion in Landing Page Design
Download all Section Three Slides 00:32:00
Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00
Module 04: Designing and Building a Landing Page Step by Step in Unbounce
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00
Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00
Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00
Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00
Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00
Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00
Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00
Module 05: Bonus
Goodbye For Now … I Will Miss You Dearly 00:03:00
Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices
Western Computer Audit Part 1 00:08:00
Western Computer Audit Part 2 00:09:00
Western Computer Audit Part 3 00:15:00
Western Computer Audit Part 4 00:14:00
Assignment
Assignment – Landing Page Design and Optimisation 00:00:00
Course Certification
Order your Certificate 00:00:00
Landing Page Design and Optimisation
Landing Page Design and Optimisation TAKE THIS COURSE loader

Instructors

 


© Course Gate Edukite Ltd, Reg no: 11378092

0
Your Cart

Upgrade to get UNLIMITED ACCESS to ALL COURSES for only £65.00 per year

ADD OFFER TO CART

No more than 50 active courses at any one time. Membership renews after 12 months. Cancel anytime from your account. Certain courses are not included. Can't be used in conjunction with any other offer.