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Take This Course
- £21.00
- 1 year
- Intermediate
- Course Certificate
- Number of Units49
- Number of Quizzes0
- 11 hours, 25 minutes Gift this course
Course Overview
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time.
The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently.
This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area.
Learning Objectives
- Learn the fundamental skills you require to be an expert
- Explore different techniques used by professionals
- Find out the relevant job skills & knowledge to excel in this profession
- Get a clear understanding of the job market and current demand
- Update your skills and fill any knowledge gap to compete in the relevant industry
- CPD accreditation for proof of acquired skills and knowledge
Who is this Course for?
This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential.
Entry Requirement
- This course is available to all learners of all academic backgrounds.
- A good understanding of the English language, numeracy, and ICT are required to attend this course.
CPD Certificate from Course Gate
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career Path
On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include:
- Digital Marketing Manager
- Campaign Executive
Course Curriculum
| Module 01: Landing Page Design and Optimisation Fundamentals | |||
| Download all Section One Slides | 00:48:00 | ||
| Welcome to this course! Let’s lay the groundwork for good landing page design | 00:13:00 | ||
| The Myth Of The Perfect Landing Page Conversion Rate | 00:12:00 | ||
| The 3 Main Types of Landing Pages and How To Use Them Effectively | 00:19:00 | ||
| Common Business Models and Understanding Your Conversion Actions | 00:19:00 | ||
| The AIDA Sales Funnel and The Online Decision Making Process | 00:17:00 | ||
| The Awareness Stage of the Funnel: Where It All Begins | 00:18:00 | ||
| The Interest Stage of the Funnel … Tell Me More | 00:14:00 | ||
| The Desire Stage of the Funnel … I Want What You Sell | 00:13:00 | ||
| The Action Stage of the Funnel … I’m Going to Buy What You Sell | 00:09:00 | ||
| The Fogg Behavior Model and how it Applies to Good Landing Page Design | 00:20:00 | ||
| Making Your Landing Page Design Memorable | 00:14:00 | ||
| Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices | |||
| Download all Section Two Slides | 00:06:00 | ||
| The Primacy of Product and The Concept of Usability in Landing Page Design | 00:15:00 | ||
| Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks | 00:11:00 | ||
| The 5 Second Usability Test in Landing Page Design (and how you can use it now) | 00:31:00 | ||
| The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) | 00:19:00 | ||
| Readability and Visual Hierarchy Landing Page Design | 00:20:00 | ||
| Respecting Web Conventions in Landing Page Design | 00:13:00 | ||
| Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates | 00:20:00 | ||
| Information Architecture and Accessibility – Landing Page Design Best Practices | 00:20:00 | ||
| Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices | 00:16:00 | ||
| Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices | 00:09:00 | ||
| Dedicated Landing Page Design Best Practices (Part 1) | 00:15:00 | ||
| Dedicated Landing Page Design Best Practices (Part 2) | 00:12:00 | ||
| Module 03: Principles of Persuasion in Landing Page Design | |||
| Download all Section Three Slides | 00:32:00 | ||
| Using Scarcity to Improve Conversion Rates on Your Landing Pages | 00:10:00 | ||
| Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages | 00:12:00 | ||
| Principles of Persuasion … Anchoring and Cognitive Dissonance Theory | 00:19:00 | ||
| Module 04: Designing and Building a Landing Page Step by Step in Unbounce | |||
| My Favorite Landing Page Builders and Getting Started With Our Unbounce Page | 00:10:00 | ||
| Getting Familiar With the Unbounce Page Builder and Adding Our Header Section | 00:07:00 | ||
| Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool | 00:16:00 | ||
| Working With Background Imagery in Landing Pages and Developing Our Hero Section | 00:16:00 | ||
| Creating a Form, Action Block, and Finishing the Hero Section in Unbounce | 00:19:00 | ||
| Discussing Landing Page Design Changes and Creating our Primary Content Section | 00:16:00 | ||
| Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce | 00:11:00 | ||
| Publishing Your Unbounce Landing Page on Your Custom Domain | 00:04:00 | ||
| Adding Custom CSS in Unbounce to Create Professional Drop Shadows | 00:06:00 | ||
| Making Your Landing Page Design Work Better With Custom Javascript Snippets | 00:08:00 | ||
| Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines | 00:03:00 | ||
| Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form | 00:03:00 | ||
| Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights | 00:12:00 | ||
| Integrating Your Unbounce Form Submissions With Your Mailchimp Account | 00:09:00 | ||
| Module 05: Bonus | |||
| Goodbye For Now … I Will Miss You Dearly | 00:03:00 | ||
| Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices | |||
| Western Computer Audit Part 1 | 00:08:00 | ||
| Western Computer Audit Part 2 | 00:09:00 | ||
| Western Computer Audit Part 3 | 00:15:00 | ||
| Western Computer Audit Part 4 | 00:14:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
Take This Course
- £21.00
- 1 year
- Intermediate
- Course Certificate
- Number of Units49
- Number of Quizzes0
- 11 hours, 25 minutes Gift this course
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