Social Media Marketing for Business

4.7( 9 REVIEWS )
328 STUDENTS

Social Media Marketing for Business

4.7( 9 REVIEWS )
328 STUDENTS

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Social Media Marketing for Business Take This Course

Overview

With one single post or video, you can reach out to millions of customers, which is why social media has become one of the most effective marketing platforms. Therefore, whether you are a business owner or a marketing professional, you must build a solid foundation in social media marketing to be successful. The Social Media Marketing For Business course can help you out.

This course is designed to provide top-notch training in social media marketing. Through this course, you will learn the essentials of Facebook marketing. The course will help you develop your expertise on Instagram, Twitter and LinkedIn marketing. Furthermore, you will be able to pick up the strategies to do marketing through platforms such as YouTube and Reddit.

This comprehensive course will not only help you secure a valuable skill set, but also provide a certificate of achievement. This certificate will help you in climbing the career ladder. So join now and boost your career.

Learning Outcomes

  • Understand the core concepts of social media marketing 
  • Learn how Facebook marketing works and develop the marketing skills required for this platform
  • Familiarise yourself with the best practices of Instagram and Twitter marketing 
  • Build the expertise to create engaging videos and optimise your YouTube channel
  • Grasp the strategies use for Pinterest, LinkedIn and Reddit marketing

Who is this course for?

Anyone with little to no knowledge about social media marketing can take the Social Media Marketing For Business course. This course will be the ideal training ground for those who are planning to pursue a career in the relevant industries. 

Entry Requirements

  • Individuals from any background can take the course 
  • Any smart device such as a laptop, pc, or smartphone with an internet connection

CPD Certificate from Course Gate 

After completing the final assignment, you will receive a CPD-accredited certificate. The PDF copy of the certificate will cost you £9. You can order the hard copy for £15, or you can get both the hard copy and PDF certificate for £22.

Career Path

This course will provide the learners with an in-depth understanding of the subject. After completing the course, the learners will develop the skills and knowledge to explore career opportunities in the following fields 

  • Digital Marketer 
  • Marketing Executive
  • Influencer 
  • Affiliate Marketer 
  • Business Owner

Course Curriculum

Updated Version - Social Media Marketing for Business
Social Media Marketing-Understanding Social Media Marketing
Mastering Social Media Marketing 00:10:00
Introduction To The Social Media Marketing Masterclass 00:01:00
Introduction To The Social Media Marketing Section 00:01:00
The Social Media Marketing Monster 00:03:00
Free Vs Paid Traffic 00:03:00
What Is Marketing? 00:10:00
What Is Media? 00:04:00
What Is Social? 00:07:00
Local Vs International 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Marketing As A Business Priority
Introduction To Marketing As A Business Priority 00:01:00
The Marketing Company 00:04:00
Feast And Famine 00:03:00
Continuous Marketing 00:04:00
The 80/20 Principle 00:04:00
Sales And Marketing 00:05:00
Activities To Complete 00:01:00
Social Media Marketing-The Buyer Journey
Introduction To Understanding The Buyer Journey 00:01:00
Meet Bob 1 00:14:00
The Seven Steps To Marriage 00:05:00
The Buyer Journey AIDA 00:03:00
Attention Content 00:02:00
Interest Content 00:07:00
Desire Content 00:04:00
Action Content 00:04:00
Activities To Complete 00:01:00
Bob's World View
Introduction To Bob’s World View 00:01:00
Understanding World Views 00:05:00
Understanding Bob 00:03:00
Confirming A World View 00:06:00
Bob’s World View – Activities To Complete 00:01:00
Social Media Marketing-Social Media Marketing And SEO
Introduction To Social Media Marketing & SEO 00:01:00
The Truth About Social Signals 00:04:00
The Problem With New Websites 00:07:00
The Snowball Effect 00:04:00
The Great Deception 00:03:00
Your Website As Your Data Center 00:08:00
Activities To Complete 4 00:01:00
Social Media Marketing-Social Media Marketing Platforms
Introduction To Social Media Marketing Platforms 00:01:00
Finding Bob 00:02:00
What Platform Should I Use? 00:03:00
Business Or Personal Branding? 00:08:00
Social Media Branding Tips 00:03:00
Creating Your Social Media Marketing Biography 00:04:00
House Keeping 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Posting On Social Media Platforms
Introduction To Posting On Social Media Platforms 00:01:00
The Golden Rules 00:03:00
Curation Vs Creation Of Content 00:04:00
What Types Of Content Should I Create? 00:04:00
Written Content 00:01:00
Photography Content 00:05:00
Infographics Content 00:03:00
Podcast Content 00:03:00
Video Content 00:05:00
Automation Best Practices 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Social Media Posting Ideas
Introduction To Social Media Posting Ideas 00:01:00
Where Do I Get Posting Ideas From? 00:00:00
Stupid Questions 00:04:00
Conversations 00:03:00
Stories – The Power Of Narrative 00:06:00
Industry News 00:03:00
Content Capture Systems 00:03:00
Respecting Your Audience 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Creating A Social Media Marketing Post
Introduction To Creating A Social Media Marketing Post 00:01:00
Take Them To The Movies 00:02:00
Headlines 00:03:00
Body Text 00:05:00
Using Images 00:06:00
Video Posts 00:07:00
Quizzes And Polls 00:01:00
Links 00:02:00
Hashtags 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Community Based Marketing
Introduction To Community Based Marketing 00:01:00
The Best Kept Secret 00:03:00
Choosing A Niche For Your Community 00:04:00
Choosing A Platform For Your Community 00:03:00
Gate Keepers 00:03:00
Community Rules 00:03:00
Shared Ownership 00:04:00
Visiting Other Communities 00:03:00
Activities To Complete 00:01:00
Social Media Marketing - Building A Social Media And Content Marketing Plan
Introduction To Building A Social Media Marketing Plan 00:01:00
Why You Need A Plan 00:02:00
Your Social Media Schedule 00:03:00
Your Content Calendar 00:04:00
Setting Realistic Time Frames 00:03:00
Responsibilities And Roles 00:03:00
SMART Goals For Your Marketing 00:08:00
Social Media Marketing - Cases Studies
Introduction To Social Media Case Studies 00:01:00
Social Media Marketing Mistakes – Part 1 00:07:00
Social Media Marketing Mistakes – Part 2 00:04:00
Twitter Case Studies 00:06:00
Facebook Case Studies 00:05:00
LinkedIn Case Studies 00:05:00
YouTube Case Studies 00:05:00
Instagram Case Studies 00:04:00
Pinterest Case Studies 00:04:00
Social Media Case Studies – Activities To Complete 00:01:00
Creating Social Media Images
Introduction To Creating Social Media Images With Adobe Spark 00:01:00
Adobe Spark Tools Explained 00:05:00
Example Of An Adobe Spark Social Image Created On Desktop 00:04:00
Example Of An Adobe Spark Social Image Created On Mobile 00:04:00
Activities To Complete – Adobe Spark 00:01:00
Profile Image - Creating Your Social Media Profile Image
Introduction To Social Media Profile Image Creation 00:01:00
Equipment Needed 00:07:00
Understanding Your Camera 00:05:00
Profile Image - Lighting And Posing Your Subject
Offset Lighting Set Up For Portraits 00:08:00
Front Lit Lighting For Portraits 00:07:00
Setting The Exposure 00:04:00
Posing The Face 00:10:00
Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
Editing A Male Portrait 00:10:00
Finishing Your Male Portrait 00:06:00
Editing A Female Portrait 00:11:00
Blogging - Copywriting For Blogs And Articles
Introduction To Blogging & Copywriting 00:01:00
Identifying Your Niche Audience 00:07:00
Finding Your Style As A Writer 00:10:00
Preparation – Tracking Ideas For Your Blogs And Articles 00:10:00
Page Setup And Formatting 00:06:00
Links And Actions 00:08:00
Additional Content On The Page 00:05:00
Blogging - Writing Your Copy
AIDA Copywriting 00:01:00
AIDA – The Attention Phase 00:06:00
AIDA – The Attention Phase 00:06:00
AIDA – The Desire Phase 00:05:00
AIDA – The Action Phase 00:07:00
Additional Thoughts For Your Blogging And Article Writing 00:03:00
Email Marketing - Building Your Email List
Introduction 00:03:00
Email Marketing – Grasping The Concept 00:08:00
Email Marketing Software – Choosing Your Email Marketing Provider 00:06:00
Building Your Email Marketing List 00:06:00
Different Ways To Get An Email Sign Up 00:08:00
Asking For The Email 00:05:00
The Magic Of PDF’s 00:09:00
Email Marketing - Using Your Email List
An Email List Is For Selling Stuff – Right? 00:08:00
Email Marketing Styles 00:06:00
Email Marketing - Email Copywriting
Email Writing Styles 00:08:00
Email Copywriting – Using AIDA 00:08:00
Email Spam Traps & Pitfalls 00:11:00
Email Marketing - Email Analytics - Automations - Maintenence
Email Analytics – What To Measure 00:11:00
Email Automations – Understanding Their Usage 00:04:00
Surveys – How To Use Them To Improve Your List 00:13:00
Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
Introduction To The Course 00:01:00
Google Search – Understanding How Google Search Works 00:03:00
Local SEO + SEO - Google Search And Your Position In Local Search
Local SEO Ranking Factors 00:06:00
Your Local Ranking Factors – How They Impact Your SEO 00:02:00
Your Analytics Spreadsheet 00:02:00
Domain Authority And Page Authority 00:03:00
Trust Flow 00:03:00
Check Your Local SEO Ranking Score 00:03:00
Google Local Search 00:13:00
Local SEO + SEO - Google My Business - A Strong Local SEO Factor
Google My Business 00:11:00
Cleaning Up Old Google Local Listings 00:05:00
Creating A Google Review Strategy 00:08:00
Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
Citations – Setting Up Your NAP Page 00:04:00
Managing Your Citations 00:13:00
Local SEO + SEO - Backlinks - Understand How They Improve SEO
Back Linking – An Introduction 00:03:00
Checking The Quality Of Your Back Links 00:04:00
Building Back Links 00:07:00
Social Media Business Pages As Back Links 00:02:00
Local SEO + SEO - On Site SEO - Improving Your Sites SEO
Content Marketing As Part Of Your Local SEO 00:03:00
Creating Your Content 00:11:00
Local SEO + SEO - Keyword Optimisation For Powerful SEO
Understanding Keywords 00:04:00
Keyword Strategies – How To Use Keywords Effectively 00:07:00
Inserting Your Keywords On Your Website 00:09:00
Local SEO + SEO - Local Business Online Marketing
Marketing A Local Business 00:02:00
AIDA Marketing – An Overview 00:05:00
Adwords – An Introduction 00:04:00
Google Profiles For Google Personal Accounts 00:03:00
Setting Up A Local SEO Marketing Consultancy 00:11:00
YouTube Marketing - YouTube Channel Setup And SEO
Building Your YouTube Landing Page 00:01:00
YouTube SEO – The Importance Of Titles 00:01:00
YouTube SEO – The Importance Of Your Descriptions 00:03:00
YouTube SEO – The Importance Of Tags 00:04:00
YouTube End Screen Annotations 00:05:00
YouTube Analytics 00:02:00
Publishing And Sharing Your Videos 00:04:00
YouTube Marketing - YouTube Video Launch Strategy
The Real Secret To A Successful YouTube Video Launch 00:01:00
Eyes On The Prize 00:06:00
Audio Production - Mastering Audio Production For Video And Podcasting
Introduction To Audio And Video Production 00:01:00
Introduction To Mastering Audio Production 00:01:00
Technical Challenges You Will Face 00:06:00
Choosing Your Microphone 00:06:00
Positioning Your Microphone 00:03:00
Reducing Echo 00:04:00
Reducing Background Noise 00:04:00
The Perfect Studio 00:04:00
Additional Equipment 00:04:00
Video Production - Mastering Video Lighting And Subject Composition
Introduction To Mastering Video Lighting 00:01:00
Camera Choices 00:05:00
Lighting Choices 00:05:00
Composition And Presentation 00:05:00
Webcam And Smartphone Setup 00:02:00
3 Light Setup For DSLR And Camcorder 00:03:00
5 Light Setup For DSLR And Camcorder 00:03:00
Teleprompter And Reference Monitor 00:05:00
Setting An Exposure 00:03:00
Video Production - Green Screen Video Production
Introduction To Green Screen Video Production 00:01:00
Chroma Keying 00:05:00
Lighting A Backdrop 00:06:00
XSplit Broadcaster – An Introduction 00:03:00
XSplit Settings 00:05:00
Building A Presentation 00:04:00
Screen Capture 00:03:00
Video Production - On Camera Presence - Getting Comfortable On Camera
Introduction To On Camera Presence 00:02:00
Why You Need A Studio 00:04:00
Communicating With Warmth 00:03:00
Talking To Bob 00:04:00
Find Your Natural Self 00:04:00
Practice Makes Perfect 00:02:00
Take 2 00:04:00
Additional Tips 00:04:00
Video Production - Writing A Promotional Script For Your Video
Introduction To Writing A Promotional Script For Your Video 00:01:00
Meet Bob 00:03:00
Attention 00:02:00
Interest 00:03:00
Desire 00:04:00
Action 00:03:00
Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
Introduction To Editing With Adobe Premiere Pro And Adobe Audition 00:01:00
Setting Up Your Folder Structure 00:06:00
Colour Grading Your Video 00:11:00
Audio Correction Techniques 00:18:00
Cutting Options – Video Editing 00:10:00
Breath And Click Removal 00:05:00
Advanced Audio Cleaning 00:03:00
Adding Music To Your Video 00:05:00
Exporting Your Video 00:03:00
Introduction To Vlogging
Introduction to Vlogging 00:01:00
What Is Vlogging 00:08:00
Vlogging Equipment – Budget Or 4k? 00:01:00
Vlogging Equipment – Budget Recommendations 00:04:00
Vlogging Equipment – Choosing Your 4k Camera 00:04:00
Vlogging Equipment – Choosing Your Microphones 00:09:00
Vlogging Equipment – Tripods And Accessories 00:05:00
Filming Techniques 00:06:00
Editing A Vlog 00:06:00
Activities For The Vlogging Section 00:01:00
Understanding Instagram
Introduction To Instagram Marketing 00:01:00
Understanding Instagram 00:05:00
Growing Your Audience 00:07:00
Hashtagging Tools 00:07:00
Better Pictures With Your Phone – Controlling The Exposure 00:04:00
Basic Composition – The Rule Of Thirds 00:03:00
Understanding Light 00:07:00
Controlling Your Background 00:06:00
Editing Your Images With Snapseed 00:10:00
Understanding Instagram – Activities To Complete 00:01:00
Quora Marketing
Introduction To Quora Marketing 00:01:00
What Is Quora? 00:05:00
Setting Up Your Quora Profile 00:06:00
Finding Quora Questions To Answer 00:09:00
Writing A Quora Answer 00:09:00
Quora Growth Tips 00:04:00
Quora Activities To Complete 00:01:00
Pinterest Marketing
Introduction To Pinterest Marketing 00:01:00
What Is Pinterest? 00:07:00
Setting Up Your Pinterest Business Profile 00:07:00
Creating A Board On Pinterest 00:03:00
Creating Pins On Pinterest 00:07:00
Understanding Rich Pins And Buyable Pins 00:04:00
Pinterest Growth Tips 00:04:00
Pinterest Board Strategy Examples 00:05:00
Pinterest Tools 00:01:00
Pinterest Activities To Complete 00:01:00
Introduction To Podcasting
Introduction To Podcasting 00:01:00
What Is Podcasting? 00:04:00
Getting Started With Podcasting 00:04:00
Podcasting Equipment 00:09:00
Designing Your Podcast 00:08:00
Podcast Recording Tips 00:11:00
Finding Guests For Your Show 00:07:00
Editing Your Podcast With Adobe Audition 00:03:00
Marketing Your Podcast 00:05:00
Podcasting Activities To Complete 00:01:00
Course Summary
Summary For The Course 00:01:00
Resources
Resources – Advanced Diploma in Social Media Marketing 00:00:00
Old Version - Social Media Marketing for Business
Section 01 - Introduction to Social Media
Introduction to Social Media FREE 00:04:00
Social Media Best Practices 00:07:00
Section 02 - Facebook Marketing
Introduction to Facebook 00:07:00
How Facebook Works 00:07:00
Gaining Followers 00:04:00
Facebook Best Practices 00:06:00
Facebook Groups 00:04:00
Influencer Marketing 00:01:00
Facebook Optimization 00:03:00
Facebook Marketing (case study) 00:04:00
Facebook Marketing (successful case study) 00:02:00
Facebook Groups 00:06:00
Facebook Group Ideas 00:03:00
Managing Facebook Groups 00:03:00
Monetize Groups 00:06:00
Section 03 - Twitter Marketing
Introduction to Twitter 00:05:00
How Twitter Works 00:06:00
Social Media Synergy 00:05:00
Twitter Best Practices 00:12:00
Twitter Automation 00:06:00
Twitter Analytics 00:02:00
Twitter Influencers 00:03:00
Twitter Growth 00:04:00
Twitter Marketing (case study) 00:04:00
Section 04 - Instagram Marketing
Introduction to Instagram 00:04:00
Instagram Best Practices 00:10:00
Gaining Followers on Instagram 00:05:00
Instagram Influencer Marketing 00:07:00
Instagram Tools 00:03:00
Instagram Do’s and Dont’s 00:02:00
Instagram Marketing (case study) 00:04:00
Section 05 - Pinterest Marketing
Introduction to Pinterest 00:05:00
How Pinterest Works 00:05:00
Pinterest Marketing Strategy 00:08:00
Gaining Followers 00:05:00
Emulating Successful Brands 00:08:00
Successful Pins on Pinterest 00:03:00
Pinterest Marketing (case study) 1 week agoMore 00:02:00
Section 06 - Linkedin Marketing
Linkedin Setup 00:04:00
Linkedin for Business 00:04:00
Company Page 00:06:00
Groups 00:06:00
Slideshare 00:09:00
Linkedin Ads 00:07:00
Premium 00:06:00
Sales Navigator 00:06:00
Automation 00:04:00
Linkedin To-Do List 00:06:00
Linkedin Not To-Do List 00:05:00
LinkedIn 00:03:00
Section 07 - You tube Marketing
YouTube Marketing Plan 00:07:00
Creating Engaging YouTube Videos 00:05:00
YouTube Channel Best Practices 00:03:00
Optimizing YouTube Videos 00:06:00
Maximizing YouTube Income 00:03:00
YouTube Channel (case study) 00:12:00
YouTube Do’s and Dont’s 00:03:00
YouTube 00:03:00
Section 08 - Reddit Marketing
Introduction to Reddit 00:05:00
Reddit Basics 00:08:00
Strategies 00:11:00
Content 00:08:00
Self-Posts 00:03:00
Advanced Strategies 00:06:00
Section 08a - Live Streaming
Live Streaming 00:03:00
Live Streaming 00:06:00
Strategy 00:06:00
Promotion 00:05:00
Section 08b - Google+ Marketing
Google Intro 00:03:00
Google Basics 00:03:00
Google Hangouts 00:03:00
Communities 00:04:00
Section 09 - Branding
Branding 00:03:00
Mission Statement 00:05:00
Logo 00:06:00
Promotion 00:03:00
Delivering 00:07:00
Success 00:04:00
Certificate and Transcript
Order Your Certificates or Transcripts 00:00:00
cert
Social Media Marketing for Business

Course Reviews

4.7

4.7
9 ratings
  • 5 stars1
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars1
  1. Very informative

    5

    Very informative would highly recommend!

  2. 1

    I have done other courses via Coursegate which are great – but this one was very disappointing. The course consists entirely of powerpoint presentation videos with commentary.

    The commentary in places was somewhat stuttery, with words being mistaken and not following the presentation. For example, at one point the commentator says “Buzzfeed” when he means “Buzzsumo” – two very different things!

    There is no way to check your progress or get feedback as there is no end of unit quizzes or assignments. On reaching the end of a unit you simply move on to the next one – leaving the learner feel demotivated.

    I’m powering through but overall this course is not worth the money – free courses I have found online are much better.


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