Description:
Digital marketing is a process of marketing through the medium of technologies such as mobile, and other electronic devices. There are different types of digital marketing procedures. If you want to be an expert in this field, take a look at the Diploma in Digital Marketing course.
Its precise content prepare you to grab the best position in this field knowing salient features of internet marketing, media marketing, content marketing, affiliate marketing, email marketing, competition, niches, and research. It also guides you on how to create blogs in WordPress, gathers more traffic using some social media sites such as twitter, Facebook, LinkedIn etc.
Who is the course for?
- Businesses who want to take advantage of the internet in order to push for digital marketing
- Professional marketers looking to expand their knowledge in digital marketing
Entry Requirement:
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
CPD Certificate from Course Gate
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Course Curriculum
Module 01 | |||
Sales and Marketing | 00:30:00 | ||
How Internet Marketing Works | 01:00:00 | ||
How To Make Money With Internet Marketing | 01:00:00 | ||
What is Affiliate Marketing | 00:30:00 | ||
Competition in Internet Marketing | 00:30:00 | ||
Researching in Internet Marketing | 01:00:00 | ||
Desperate Niches | 00:30:00 | ||
Profitable Niches | 00:30:00 | ||
Module 02 | |||
Clickbank | 00:30:00 | ||
What is Traffic? | 00:30:00 | ||
Traffic vs. Relevance | 00:30:00 | ||
Article Marketing | 01:00:00 | ||
Paid forms of Traffic – 1 | 01:00:00 | ||
Paid forms of Traffic – 2 | 01:00:00 | ||
Search Engine Optimization | 00:30:00 | ||
Search Engine Optimization 2 | 00:30:00 | ||
Module 03 | |||
Best SEO Practice | 02:00:00 | ||
Blogs – WordPress | 01:00:00 | ||
Blogs – WordPress II | 03:00:00 | ||
Email Marketing I | 00:30:00 | ||
Email Marketing II | 01:00:00 | ||
Internet Marketing Strategy I | 01:00:00 | ||
Your own website vs free options online I | 00:30:00 | ||
Your own website vs free options online II | 01:00:00 | ||
Module 04 | |||
What Are Niche Website? | 01:00:00 | ||
The Role Of Visualization In Education | 00:15:00 | ||
Identify Your Best Platform Or Software | 01:00:00 | ||
Select A Web Host | 01:00:00 | ||
Collect Your Site | 00:15:00 | ||
Building A Content Rich Website | 00:15:00 | ||
Build Backlinks | 00:30:00 | ||
Use SEO, Multimedia And Social Sites | 01:30:00 | ||
Use Analytics | 01:00:00 | ||
Wrapping Up | 00:15:00 | ||
Module 05 | |||
Introduction | 00:30:00 | ||
Understanding the Value of Social Media Buzz and What It Can Do For Your Business | 01:00:00 | ||
Developing a Winning Social Media Marketing Plan | 01:00:00 | ||
Setup and Manage a Facebook Page That Works | 01:00:00 | ||
Tweet Your Way to Online Prominence | 01:00:00 | ||
Build Your Network with LinkedIn | 01:00:00 | ||
Captivate Your Audience with YouTube | 01:00:00 | ||
Conclusion | 00:15:00 | ||
Module 06 | |||
Introduction to Email Marketing | 00:30:00 | ||
Using Email Marketing Software | 00:30:00 | ||
Building Email Lists by Quantity | 00:30:00 | ||
Building Email Lists by Quality | 00:30:00 | ||
Crafting an Email | 01:00:00 | ||
Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
Module 07 | |||
Introduction to Facebook | 00:15:00 | ||
Why You Should Care | 00:15:00 | ||
Setting up a Facebook Page | 00:30:00 | ||
How to Get More Likes for Your Facebook Page | 00:30:00 | ||
Facebook Advertising | 00:30:00 | ||
How Much Does Facebook Advertising Cost? | 00:30:00 | ||
Marketing on Facebook | 01:00:00 | ||
Create a Content Calendar | 00:15:00 | ||
Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
Module 08 | |||
TWITTER FOR BUSINESS | 00:15:00 | ||
TOP TWITTER TIPS | 00:15:00 | ||
TWITTER IS | 00:15:00 | ||
BUSINESS TERMS | 00:15:00 | ||
WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
TWITTER MARKETING BASICS | 01:00:00 | ||
TWITTER METRICS | 00:30:00 | ||
YOUR BIO | 00:15:00 | ||
WHEN TO TWEET | 00:15:00 | ||
BUILDING YOUR COMMUNITY | 00:15:00 | ||
GENERATING LEADS | 00:15:00 | ||
REAL-TIME TWITTER MARKETING | 00:15:00 | ||
ENGAGEMENT | 00:15:00 | ||
TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
Module 09 | |||
What is Instagram? | 00:15:00 | ||
Instagram for Business | 00:15:00 | ||
Instagram & Community | 00:15:00 | ||
Mock Exam | |||
Mock Exam- Diploma in Digital Marketing | 00:30:00 | ||
Final Exam | |||
Final Exam- Diploma in Digital Marketing | 00:30:00 | ||
Certificate and Transcript | |||
Order Your Certificates or Transcripts | 00:00:00 |
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