Diploma in Digital Marketing

4.9( 7 REVIEWS )
659 STUDENTS

Description:

Digital marketing is a process of marketing through the medium of technologies such as mobile, and other electronic devices. There are different types of digital marketing procedures. If you want to be an expert in this field, take a look at the Diploma in Digital Marketing course.

Its precise content prepare you to grab the best position in this field knowing salient features of internet marketing, media marketing, content marketing, affiliate marketing, email marketing, competition, niches, and research. It also guides you on how to create blogs in WordPress, gathers more traffic using some social media sites such as twitter, Facebook, LinkedIn etc.

Who is the course for?

  • Businesses who want to take advantage of the internet in order to push for digital marketing
  • Professional marketers looking to expand their knowledge in digital marketing

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Career path

This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.

Course Curriculum

Module 01
Sales and Marketing 00:30:00
How Internet Marketing Works 01:00:00
How To Make Money With Internet Marketing 01:00:00
What is Affiliate Marketing 00:30:00
Competition in Internet Marketing 00:30:00
Researching in Internet Marketing 01:00:00
Desperate Niches 00:30:00
Profitable Niches 00:30:00
Module 02
Clickbank 00:30:00
What is Traffic? 00:30:00
Traffic vs. Relevance 00:30:00
Article Marketing 01:00:00
Paid forms of Traffic – 1 01:00:00
Paid forms of Traffic – 2 01:00:00
Search Engine Optimization 00:30:00
Search Engine Optimization 2 00:30:00
Module 03
Best SEO Practice 02:00:00
Blogs – WordPress 01:00:00
Blogs – WordPress II 03:00:00
Email Marketing I 00:30:00
Email Marketing II 01:00:00
Internet Marketing Strategy I 01:00:00
Your own website vs free options online I 00:30:00
Your own website vs free options online II 01:00:00
Module 04
What Are Niche Website? 01:00:00
The Role Of Visualization In Education 00:15:00
Identify Your Best Platform Or Software 01:00:00
Select A Web Host 01:00:00
Collect Your Site 00:15:00
Building A Content Rich Website 00:15:00
Build Backlinks 00:30:00
Use SEO, Multimedia And Social Sites 01:30:00
Use Analytics 01:00:00
Wrapping Up 00:15:00
Module 05
Introduction 00:30:00
Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00
Developing a Winning Social Media Marketing Plan 01:00:00
Setup and Manage a Facebook Page That Works 01:00:00
Tweet Your Way to Online Prominence 01:00:00
Build Your Network with LinkedIn 01:00:00
Captivate Your Audience with YouTube 01:00:00
Conclusion 00:15:00
Module 06
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Module 07
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Module 08
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Module 09
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Mock Exam
Mock Exam- Diploma in Digital Marketing 00:30:00
Final Exam
Final Exam- Diploma in Digital Marketing 00:30:00

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