Description:
Learn the lucid techniques of how to make traffic, escalate awareness in searching engines, and make better ranking besides the vibrant digital marketing through our Diploma in SEO and Digital Marketing course. The contents of the course teach you how to optimize your digital marketing strategies to rank your business on top of the online market. It also guides you how to design page, create webpage name and URLs, insert Meta tag and content, share videos, and many more thing for your digital marketing. Following the above instructions, the course will prepare you well for SEO and Digital marketing to grab the best position for your career.
Who is the course for?
- Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing.
- People who have an interest in Digital Marketing and how to effectively communicate with their potential clients.
Entry Requirement:
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
CPD Certificate from Course Gate
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Course Curriculum
SEO Basics | |||
What Is Search Engine Optimization? | 01:00:00 | ||
Search Engines That Use SEO | 01:00:00 | ||
Using SEO In Website Text | 01:00:00 | ||
Using SEO For Google Ads | 01:00:00 | ||
Using SEO For Article Marketing | 01:00:00 | ||
Using SEO In Press Releases | 00:30:00 | ||
Using Longtail Keywords | 00:30:00 | ||
Using Google To Discover The Best Keywords | 00:30:00 | ||
SEO For Video Ads | 00:30:00 | ||
SEO In Photos | 00:30:00 | ||
Blogging With SEO Marketing | 01:00:00 | ||
Using A SEO Company | 01:00:00 | ||
SEO Techniques | |||
Introduction to SEO | 00:30:00 | ||
Improve Engagement to Improve Rankings | 01:00:00 | ||
Make Your Existing Pages Longer | 00:30:00 | ||
Focus on YouTube SEO | 00:30:00 | ||
Improve Site Speed | 00:30:00 | ||
Focus on Topics Instead of Keywords | 00:30:00 | ||
Build Backlinks | 00:15:00 | ||
Reporting and Analytics | 00:30:00 | ||
Technical Optimization | 00:30:00 | ||
Local SEO and Listings | 00:30:00 | ||
Guest posting | 00:30:00 | ||
Effective Seo Tools | 01:00:00 | ||
Digital Marketing | |||
Sales and Marketing | 00:30:00 | ||
How Internet Marketing Works | 01:00:00 | ||
How To Make Money With Internet Marketing | 01:00:00 | ||
What is Affiliate Marketing | 00:30:00 | ||
Competition in Internet Marketing | 00:30:00 | ||
Researching in Internet Marketing | 01:00:00 | ||
Desperate Niches | 00:30:00 | ||
Profitable Niches | 00:30:00 | ||
Clickbank | 00:30:00 | ||
What is Traffic? | 00:30:00 | ||
Traffic vs. Relevance | 00:30:00 | ||
Article Marketing | 01:00:00 | ||
Paid forms of Traffic – 1 | 01:00:00 | ||
Paid forms of Traffic – 2 | 01:00:00 | ||
Search Engine Optimization | 00:30:00 | ||
Search Engine Optimization 2 | 00:30:00 | ||
Best SEO Practice | 02:00:00 | ||
Blogs – WordPress | 01:00:00 | ||
Blogs – WordPress II | 03:00:00 | ||
Email Marketing I | 00:30:00 | ||
Email Marketing II | 01:00:00 | ||
Internet Marketing Strategy I | 01:00:00 | ||
Your own website vs free options online I | 00:30:00 | ||
Your own website vs free options online II | 01:00:00 | ||
Email Marketing | |||
Introduction to Email Marketing | 00:30:00 | ||
Using Email Marketing Software | 00:30:00 | ||
Building Email Lists by Quantity | 00:30:00 | ||
Building Email Lists by Quality | 00:30:00 | ||
Crafting an Email | 01:00:00 | ||
Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
Facebook Marketing Basics | |||
Introduction to Facebook | 00:15:00 | ||
Why You Should Care | 00:15:00 | ||
Setting up a Facebook Page | 00:30:00 | ||
How to Get More Likes for Your Facebook Page | 00:30:00 | ||
Facebook Advertising | 00:30:00 | ||
How Much Does Facebook Advertising Cost? | 00:30:00 | ||
Marketing on Facebook | 01:00:00 | ||
Create a Content Calendar | 00:15:00 | ||
Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
Twitter Marketing | |||
TWITTER FOR BUSINESS | 00:15:00 | ||
TOP TWITTER TIPS | 00:15:00 | ||
TWITTER IS | 00:15:00 | ||
BUSINESS TERMS | 00:15:00 | ||
WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
TWITTER MARKETING BASICS | 01:00:00 | ||
TWITTER METRICS | 00:30:00 | ||
YOUR BIO | 00:15:00 | ||
WHEN TO TWEET | 00:15:00 | ||
BUILDING YOUR COMMUNITY | 00:15:00 | ||
GENERATING LEADS | 00:15:00 | ||
REAL-TIME TWITTER MARKETING | 00:15:00 | ||
ENGAGEMENT | 00:15:00 | ||
TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
Pinterest Social Marketing | |||
Introduction | 00:30:00 | ||
How to Use Pinterest | 01:00:00 | ||
How to Win the Hearts of the Target Audience on Pinterest | 01:00:00 | ||
Understanding Pinterest Etiquette | 00:30:00 | ||
Marketing Strategies to Build Your Brand and Your Followers | 02:00:00 | ||
Monetizing Pinterest through Market Hunting | 01:00:00 | ||
Pinterest Tools to Use in Your Marketing Arsenal | 00:15:00 | ||
Conclusion | 00:15:00 | ||
Google Adwords | |||
Benefits of online advertising and AdWords | 00:30:00 | ||
Choosing a campaign type | 00:30:00 | ||
Measure your results | 00:30:00 | ||
Blogging | |||
Introduction | 01:00:00 | ||
The Anatomy Of A Profitable Blog | 02:00:00 | ||
Quick & Easy Optimization | 00:30:00 | ||
Extending Your Blog’s Functionality | 00:15:00 | ||
Turbocharged Profit Strategies | 01:00:00 | ||
Mock Exam | |||
Mock Exam- Diploma in SEO and Digital Marketing | 00:30:00 | ||
Final Exam | |||
Final Exam- Diploma in SEO and Digital Marketing | 00:30:00 | ||
Certificate and Transcript | |||
Order Your Certificates or Transcripts | 00:00:00 |