Google Ads Masterclass - Complete AdWords Training

4.1( 1 REVIEWS )
10 STUDENTS

Description

Stay on the top through making the most of your Ad budget, maximising your Ads marketing goals and finding your targeted customers!

This course provides a complete guide to Google Ads success, through addressing advanced techniques and ideas, step by step insider information regarding Google Ads, setting up and running AdWords accounts, how the ad sale works and how to implement it to your own campaigns.

You will also discover different essential topics such as specialised Ad reports, keywords researchcritical remarketing strategy, machine learning functionality, Google Analytics, competitor research and so much more.

Who is the course for?

  • This course is ideal for those wanting to improve their base skills in office administrative tasks
  • This course would be ideal for people who want to start working as a receptionist, office administrator, office manager, administrative assistant or secretary

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Career path

This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.

Course Curriculum

Introduction
1. Introduction 00:02:00
Testing to Ad Concepts
2. Introduction to Ad Concepts 00:02:00
3.Example Ad Concepts 00:04:00
4. Label Setup 00:04:00
5. Reporting on Ad Concepts 00:08:00
Google Ads Paid % Organic Interaction Report
6. Understanding the usefulness of this report 00:03:00
7.Linking Google Ads with Search Console 00:04:00
8.Excel Report Setup & Pivot 00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00
10.CTR Interaction between SEO & SEM 00:06:00
Geolocal Campaigns - Double Campaign Structure
11.The theory behind the double campaign 00:04:00
12.A practical example inside Google Ads 00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13.Introduction to Drafts & Experiments 00:05:00
14.Example experiment Ideas for use 00:06:00
15.Draft & Experiment Setup 00:10:00
16.Report Analysis & explanation of symbols 00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreedsheet template 00:02:00
18. Data Inputs 00:04:00
19. Reading the sheet output 00:06:00
AdWords Audit
20. Audit Overview 00:02:00
21. Auditing the Account Structure 00:08:00
22. Campaign Settings 00:04:00
23. Auditing on the AdGroup Level 00:10:00
24. Other Things to look for in an Audit 00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works 00:03:00
26.GDN Remarketing 00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00
28. Customer Match (Email Retargeting) 00:01:00
29. Dynamic Remarketing 00:04:00
30. Lookalike Audiences 00:02:00
31. GDN Banner Sizes & Other Things to Consider 00:03:00
32. Audience List Sharing 00:14:00
33. Remarketing with Events 00:06:00
Artificial Intelligence & Machine Learning
34.What is AI & ML 00:06:00
35. Auto Rotate for Budgets & Ads 00:03:00
36.Dynamic Search Ads 00:03:00
37.Smart Bidding Strategies 00:07:00
38.Lookalike Audiences 00:02:00
39.Data Driven Attribution Models 00:03:00
Dynamic Ad Customisers
40.Introduction to Ad Customisers 00:04:00
41. Advantages & Example Uses 00:05:00
42.Setting up the Business Data Feed 00:06:00
43.Best Practice for Ads 00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA 00:04:00
45. Linking GA & AdWords 00:02:00
46. AdWords Reports in GA 00:01:00
47. GA Conversion Tracking & Goal Setup 00:07:00
48. Remarketing Segments in GA 00:13:00
49. Attribution Models in Google Analytics 00:07:00
Using Scripts
50. Introduction to AdWords Scripts 00:04:00
51. 404 Link Checker Script 00:07:00
52. Experiment Results Script 00:07:00
53. Google Ads Audit Script 00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface 00:04:00
55. Example Uses for AdWords Editor 00:04:00
56.AdWords Editor – what you can’t do 00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically 00:17:00
58.3rd Party Competitor Research Tools -SEMrush 00:16:00
Landing Page Software
59.Why Use Landing Page Software 00:06:00
60.Unbounce Walk-through 00:08:00
61. Tracking integration for landing pages 00:09:00
New Features in 2018/19
62.Ad Variations 00:06:00
63.Search Responsive Ads 00:05:00
64. Life Events Audiences 00:04:00
65. Custom Intent Audiences 00:04:00

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