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Take This Course
- Original price was: £175.00.£21.00Current price is: £21.00.
- 1 year
- Intermediate
- Course Certificate
- Number of Units45
- Number of Quizzes0
- 2 hours, 31 minutes Gift this course
Course Overview
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Local SEO For The Small Business Owner will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time.
The Local SEO For The Small Business Owner will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently.
This course is designed to provide an introduction to Local SEO For The Small Business Owner and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area.
Learning Objectives
- Learn the fundamental skills you require to be an expert
- Explore different techniques used by professionals
- Find out the relevant job skills & knowledge to excel in this profession
- Get a clear understanding of the job market and current demand
- Update your skills and fill any knowledge gap to compete in the relevant industry
- CPD accreditation for proof of acquired skills and knowledge
Who is this Course for?
Whether you are a beginner or an existing practitioner, our CPD accredited Local SEO For The Small Business Owner is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further.
It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects.
Entry Requirement
Anyone interested in learning more about this subject should take this Local SEO For The Small Business Owner. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject.
The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day.
CPD Certificate from Course Gate
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career path
The Local SEO For The Small Business Owner will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market.
Course Curriculum
| Introduction To The Course | |||
| What To Expect In This Course | 00:01:00 | ||
| Who Am I? Why I Created This Course | 00:03:00 | ||
| What is local SEO? | 00:04:00 | ||
| Pricing – This Course Vs. Using An SEO Agency | 00:03:00 | ||
| Setting Up a Simple Website for Business | |||
| Do You Build Your Own Website Or Pay Someone Else To Build It? | 00:02:00 | ||
| Why Your Website Must Be Mobile Friendly in 2015 | 00:02:00 | ||
| Learning WordPress – A Simple Content Management System | 00:03:00 | ||
| Squarespace – Simple For The “Do It Yourself” Crowd | 00:03:00 | ||
| Setting Up Your Google+ Business Page | |||
| Introduction To Google+ For Business | 00:02:00 | ||
| A Poor Google+ Business Page Vs. a Good Google+ Business Page | 00:06:00 | ||
| An Example Google+ Business Page Setup | 00:05:00 | ||
| Using Canva To Create a Header Image | 00:02:00 | ||
| Posting on Google+ For Business | 00:02:00 | ||
| Setting Up Your Yelp Business Page | |||
| Setting Up a Yelp Business Page | 00:02:00 | ||
| Basic Social Media Setup | |||
| Facebook Business Page Setup | 00:03:00 | ||
| Setting Up a LinkedIn Business Page | 00:02:00 | ||
| Setting Up a Twitter Profile | 00:02:00 | ||
| Run a Social Media Contest To Generate Buzz | 00:02:00 | ||
| Creating Business Listings for Local SEO | |||
| Name, Address, and Phone Consistency For Your Business | 00:03:00 | ||
| Building Citations (aka Business Listings) | 00:09:00 | ||
| What are Data Aggregators? | 00:03:00 | ||
| Tools For Building Citations, Rank Tracking & More | |||
| Check Citation Errors For Free With Moz Local | 00:06:00 | ||
| Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More | 00:07:00 | ||
| GeoRanker For Checking Your Rankings | 00:01:00 | ||
| UpCity Local SEO | 00:12:00 | ||
| Optimizing Your Website for Local SEO | |||
| Adding Name, Address, and Phone (NAP) To Your Website | 00:04:00 | ||
| Using The “WordPress Local SEO” Plugin For Your Site | 00:02:00 | ||
| Local SEO Articles Worth Reading | 00:05:00 | ||
| Content Writing | |||
| Why Content Is So Important | 00:05:00 | ||
| Building Content Pages For Your Services | 00:03:00 | ||
| The Google Keyword Planner – Keyword Research | 00:04:00 | ||
| Adding Heading Tags | 00:01:00 | ||
| Adding an “Alt” Tag To Your Images | 00:04:00 | ||
| Hiring a Writer for Only $5 | 00:06:00 | ||
| Link To Other Relevant Content On Your Website | 00:03:00 | ||
| Social Syndication | |||
| Setting Up JetPack To Post On Social Media Automatically | 00:03:00 | ||
| Asking for Reviews From Your Customers | |||
| Why reviews are very important for your small business | 00:04:00 | ||
| The Review Generator Handout | 00:02:00 | ||
| Getting Links From Other Websites aka Backlinks | |||
| What Are Backlinks? | 00:04:00 | ||
| Simple Ways To Get Backlinks for Small Businesses | 00:02:00 | ||
| Other Business Sites To Consider Signing Up On | |||
| Thumbtack | 00:02:00 | ||
| Angie’s List & HomeAdvisor | 00:02:00 | ||
| Where To Go From Here | |||
| Your Overwhelmed – If Your Willing To Hire Someone | 00:02:00 | ||
| Conclusion | |||
| Wrapping Up | 00:03:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
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Take This Course
- Original price was: £175.00.£21.00Current price is: £21.00.
- 1 year
- Intermediate
- Course Certificate
- Number of Units45
- Number of Quizzes0
- 2 hours, 31 minutes Gift this course
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