Marketing Basics

4.9( 1 REVIEWS )

Gain a solid understanding of the fundamentals of marketing and marketing principles with the Marketing Basics course. This comprehensive training program is endorsed by ABC Awards – an organisation that ensures professional, reputable certification for further education.

This beginners course covers everything you need to know about selling a product or service, introducing a wide range of marketing strategies. You will familiarise with the marketing cycle for small businesses and will gain an insight into the day-to-day role of a marketing professional.

Internet marketing is a crucial tool for any business. This in-depth training program also explores digital marketing trends and best practices, including effective social media strategies and advertising techniques used for boosting audience engagement and driving sales online. This entry-level course has no entry requirements and anyone can enrol.

Learning Outcomes:

  • Kickstart your career with a recognised qualification in Marketing
  • Gain an understanding of the basic principles of strategic marketing
  • Understand the fundamental steps in the marketing process, from the marketing mix to data analysis
  • Learn about the different types of marketing environments, their internal and external factors
  • Have solid knowledge of consumer buying behaviour and current trends
  • Familiarise with the major types of business markets and their characteristics
  • Explore your job opportunities in marketing, career growth, and the core skills required for this industry
  • Broaden your understanding of marketing research, with expert methods and strategies

Who is This course for?

This is an introductory online course, ideal for marketing professionals in training who wish to kickstart their career by gaining the necessary skills and knowledge to prepare for their entry-level role. This course has no entry requirements and can be studied on a full-time or part-time basis. Learners of all academic backgrounds are welcome to enrol.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.


At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Course Gate has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Course Gate to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.   ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification.  For further information please visit the Learner FAQs on the Quality Licence Scheme website.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales


Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate of achievement from ABC & Certa Awards by paying the fee of £68. There is an additional £10 delivery charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.

Career Path

On successful completion, learners will have the professional skills and accreditation to fast track a successful career in marketing, with the opportunity to work in a wide range of professional settings. Related professions in this field include:

  • Digital Marketing Executive
  • Marketing Officer
  • Graduate Marketing Analyst
  • Marketing Assistant
  • Marketing Coordinator
  • Graduate Account Manager

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:30:00
Assessment Module 01
Module 01 Final Quiz Exam – Marketing Basics 00:10:00
Module 02: The Marketing Process
The Marketing Process 00:40:00
Assessment Module 02
Module 02 Final Quiz Exam – Marketing Basics 00:10:00
Module 03: Strategic Marketing
Strategic Marketing 01:00:00
Assessment Module 03
Module 03 Final Quiz Exam – Marketing Basics 00:10:00
Module 04: Marketing Environment
Marketing Environment 00:20:00
Assessment Module 04
Module 04 Final Quiz Exam – Marketing Basics 00:10:00
Module 05: Market Segmentations
Market Segmentations 00:40:00
Assessment Module 05
Module 05 Final Quiz Exam – Marketing Basics 00:10:00

Course Reviews


1 ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.




© Course Gate Edukite Ltd, Reg no: 11378092