The Marketing Diploma Level 4 course is an in-depth introduction to fundamental marketing principles and practices, designed to equip learners with the professional skills and knowledge to kickstart their career. This comprehensive training program is endorsed by ABC Awards – an organisation that ensures professional, reputable certification for further education.
In this course, you will learn the key to successful marketing, to gain a competitive edge in this fast-paced industry. You will learn how to market products and services through effective strategies, make informed branding decisions and conduct thorough market research to get to know your customers. This beginners course introduces the marketing planning process and the product lifecycle, with a focus on advertising and selling theories. On completion, you will have developed critical research skills, sales skills and strategic thinking skills.
- Fast track your career with an internationally-recognised qualification in marketing
- Gain a solid understanding of the basic principles of strategic marketing
- Familiarise with the different types of marketing environments
- Sharpen your research skills and explore a range of marketing research methods
- Develop your understanding of business markets and consumer behaviour
- Understand the steps in the marketing process to create a strategic marketing plan
- Familiarise with the road map of a product and the stages of the product lifecycle
- Learn how integrated marketing communicates a brand’s image
Who is this Course for?
This course is suitable for aspiring marketers and those who are new to the field and wish to gain the relevant skills and knowledge to ensure their career progression. This course has no entry requirements; however, it is ideal for those who have successfully completed the Marketing Fundamentals Level 2 course.
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Course Gate has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Course Gate to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
Endorsed Certificate of Achievement
At the successful completion of the course, the learners can order an endorsed certificate by paying the fee of £88.There is an additional £10 postal charge for international students.
Certificate of Completion from Course Gate
At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.
A recognised qualification in marketing will open doors to many opportunities in this industry, with the opportunity to work in a wide range of professional settings. On successful completion, learners can progress to the Marketing Diploma Level 5 course. Related professions in this field include:
- Marketing Executive
- Marketing Assistant
- Digital Marketing Executive
- Marketing Administrator
|Module 01: Basics of Marketing|
|Basics of Marketing||00:30:00|
|Assessment Module 01|
|Module 01 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 02: The Marketing Process|
|The Marketing Process||00:40:00|
|Assessment Module 02|
|Module 02 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 03: Strategic Marketing|
|Assessment Module 03|
|Module 03 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 04: Marketing Environment|
|Assessment Module 04|
|Module 04 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 05: Market Segmentations|
|Assessment Module 05|
|Module 05 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 06: Consumer Buying Behaviour|
|Consumer Buying Behaviour||01:00:00|
|Assessment Module 06|
|Module 06 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 07: Business Markets and Buying Behaviour|
|Business Markets and Buying Behaviour||00:40:00|
|Assessment Module 07|
|Module 07 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 08: Marketing Research|
|Assessment Module 08|
|Module 08 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 09: Product Strategy|
|Assessment Module 09|
|Module 09 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 10: Branding Strategy|
|Assessment Module 10|
|Module 10 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 11: Product Life Cycle|
|Product Life Cycle||00:30:00|
|Assessment Module 11|
|Module 11 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 12: Pricing Strategy|
|Assessment Module 12|
|Module 12 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 13: Marketing Channels|
|Assessment Module 13|
|Module 13 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
|Module 14: Integrated Marketing Communications|
|Integrated Marketing Communications||01:00:00|
|Assessment Module 14|
|Module 14 Final Quiz Exam – Marketing Diploma Level 4||00:10:00|
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