The Marketing Diploma Level 4 course is an in-depth introduction to fundamental marketing principles and practices, designed to equip learners with the professional skills and knowledge to kickstart their career.

In this course, you will learn the key to successful marketing, to gain a competitive edge in this fast-paced industry. You will learn how to market products and services through effective strategies, make informed branding decisions and conduct thorough market research to get to know your customers. This beginners course introduces the marketing planning process and the product lifecycle, with a focus on advertising and selling theories. On completion, you will have developed critical research skills, sales skills and strategic thinking skills.

Learning Objectives

• Gain a solid understanding of the basic principles of strategic marketing
• Familiarise with the different types of marketing environments
• Sharpen your research skills and explore a range of marketing research methods
• Develop your understanding of business markets and consumer behaviour
• Understand the steps in the marketing process to create a strategic marketing plan
• Familiarise with the road map of a product and the stages of the product lifecycle
• Learn how integrated marketing communicates a brand’s image

Who is this Course for?

This course is suitable for aspiring marketers and those who are new to the field and wish to gain the relevant skills and knowledge to ensure their career progression.  This course has no entry requirements; however, it is ideal for those who have successfully completed the Marketing Fundamentals Level 2 course.

Entry Requirement

• This course is available to all learners, of all academic backgrounds.
• A good understanding of the English language, numeracy and ICT are required to attend this course.

CPD Certificate from Course Gate

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Career Path

The marketing course will open doors to many opportunities in this industry, with the opportunity to work in a wide range of professional settings.  On successful completion, learners can progress to the Marketing Diploma Level 5 course. Related professions in this field include:

• Marketing Executive
• Marketing Assistant
• Digital Marketing Executive
• Marketing Administrator