Marketing Diploma Level 5

4.8( 9 REVIEWS )
690 STUDENTS

Start building a successful career in marketing and develop the skills and accreditation required with the Marketing Diploma Level 5. This in-depth training program is endorsed by ABC Awardsa regulated organisation that ensures professional, reputable certification for further education. It is ideal for those who have some knowledge of marketing practices and wish to develop their practical understanding.

In this course, you will learn all aspects of marketing, from personal selling and sales promotion to the fundamentals of advertising and the communication process. You will explore a wide range of techniques and strategies, with an in-depth study of the product lifecycle. You will also learn about market testing, how to conduct thorough market research and understand your target customer’s needs.

Learning Objectives:

  • Earn an internationally-recognised qualification in marketing
  • Understand how the marketing industry works and how it has evolved
  • Have a solid understanding of consumer buying behaviour and trends
  • Familiarise with the market research process and learn how to conduct a market research report
  • Gain a comprehensive understanding of the four stages of the product lifecycle
  • Identify the components of an effective product strategy, including vision, goals and initiatives
  • Learn about the different types of marketing channels and their functions
  • Understand the importance of integrated marketing in communicating a brand’s message 

Who is this Course for?

This comprehensive Marketing Course is ideal for anyone who is looking for a general introduction to this field, whether you have little or no knowledge of marketing, or wish to build on your existing skills. There are no entry requirements for this course and learners of all levels and academic backgrounds are welcome to enrol. An endorsed certificate of achievement in marketing will open doors to many opportunities in this sector and will add essential skills to your CV if you’re looking to kickstart your career

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Accreditation

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Course Gate has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 5 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Course Gate to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.   ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Certification

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £108. There is an additional £10 postal charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.

Career path

An endorsed certificate in marketing will help fast track your career and secure one of the following positions:

  • Digital Marketing Executive
  • Social Media  
  • Email Marketing Assistant
  • Head of Marketing
  • Content Marketing Executive
  • Sales and Marketing Executive
  • Marketing Campaign Executive
  • Brand Marketing Manager
  • Head of Marketing and Communications
  • Head of Digital Strategy

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:30:00
Assessment Module 01
Module 01 Final Quiz Exam – Marketing Diploma 00:10:00
Module 02: The Marketing Process
The Marketing Process 00:40:00
Assessment Module 02
Module 02 Final Quiz Exam – Marketing Diploma 00:10:00
Module 03: Strategic Marketing
Strategic Marketing 01:00:00
Assessment Module 03
Module 03 Final Quiz Exam – Marketing Diploma 00:10:00
Module 04: Marketing Environment
Marketing Environment 00:20:00
Assessment Module 04
Module 04 Final Quiz Exam – Marketing Diploma 00:10:00
Module 05: Market Segmentations
Market Segmentations 00:40:00
Assessment Module 05
Module 05 Final Quiz Exam – Marketing Diploma 00:10:00
Module 06: Consumer Buying Behaviour
Consumer Buying Behaviour 01:00:00
Assessment Module 06
Module 06 Final Quiz Exam – Marketing Diploma 00:10:00
Module 07: Business Markets and Buying Behaviour
Business Markets and Buying Behaviour 00:40:00
Assessment Module 07
Module 07 Final Quiz Exam – Marketing Diploma 00:10:00
Module 08: Marketing Research
Marketing Research 00:30:00
Assessment Module 08
Module 08 Final Quiz Exam – Marketing Diploma 00:10:00
Module 09: Product Strategy
Product Strategy 00:50:00
Assessment Module 09
Module 09 Final Quiz Exam – Marketing Diploma 00:10:00
Module 10: Branding Strategy
Branding Strategy 00:30:00
Assessment Module 10
Module 10 Final Quiz Exam – Marketing Diploma 00:10:00
Module 11: Product Life Cycle
Product Life Cycle 00:30:00
Assessment Module 11
Module 11 Final Quiz Exam – Marketing Diploma 00:10:00
Module 12: Pricing Strategy
Pricing Strategy 01:00:00
Assessment Module 12
Module 12 Final Quiz Exam – Marketing Diploma 00:10:00
Module 13: Marketing Channels
Marketing Channels 01:00:00
Assessment Module 13
Module 13 Final Quiz Exam – Marketing Diploma 00:10:00
Module 14: Integrated Marketing Communications
Integrated Marketing Communications 01:00:00
Assessment Module 14
Module 14 Final Quiz Exam – Marketing Diploma 00:10:00
Module 15: Advertising and Sales Promotion
Advertising and Sales Promotion 01:00:00
Assessment Module 15
Module 15 Final Quiz Exam – Marketing Diploma 00:10:00
Module 16: Personal Selling and Public Relations
Personal Selling and Public Relations 01:00:00
Assessment Module 16
Module 16 Final Quiz Exam – Marketing Diploma 00:10:00
Module 17: Direct and Digital Marketing
Direct and Digital Marketing 01:00:00
Assessment Module 17
Module 17 Final Quiz Exam – Marketing Diploma 00:10:00

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