Start building a successful career in marketing and develop the skills and accreditation required with the Marketing Diploma Level 5. This in-depth training program is endorsed by ABC Awards – an organisation that ensures professional, reputable certification for further education. It is ideal for those who have some knowledge of marketing practices and wish to develop their practical understanding.
In this course, you will learn all aspects of marketing, from personal selling and sales promotion to the fundamentals of advertising and the communication process. You will explore a wide range of techniques and strategies, with an in-depth study of the product lifecycle. You will also learn about market testing, how to conduct thorough market research and understand your target customer’s needs.
- Earn an internationally-recognised qualification in marketing
- Understand how the marketing industry works and how it has evolved
- Have a solid understanding of consumer buying behaviour and trends
- Familiarise with the market research process and learn how to conduct a market research report
- Gain a comprehensive understanding of the four stages of the product lifecycle
- Identify the components of an effective product strategy, including vision, goals and initiatives
- Learn about the different types of marketing channels and their functions
- Understand the importance of integrated marketing in communicating a brand’s message
Who is this Course for?
This comprehensive Marketing Course is ideal for anyone who is looking for a general introduction to this field, whether you have little or no knowledge of marketing, or wish to build on your existing skills. There are no entry requirements for this course and learners of all levels and academic backgrounds are welcome to enrol. An endorsed certificate of achievement in marketing will open doors to many opportunities in this sector and will add essential skills to your CV if you’re looking to kickstart your career
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Course Gate has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 5 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Course Gate to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
Endorsed Certificate of Achievement
At the successful completion of the course, the learners can order an endorsed certificate by paying the fee of £108. There is an additional £10 postal charge for international students.
Certificate of Completion from Course Gate
At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.
An endorsed certificate in marketing will help fast track your career and secure one of the following positions:
- Digital Marketing Executive
- Social Media
- Email Marketing Assistant
- Head of Marketing
- Content Marketing Executive
- Sales and Marketing Executive
- Marketing Campaign Executive
- Brand Marketing Manager
- Head of Marketing and Communications
- Head of Digital Strategy
|Module 01: Basics of Marketing|
|Basics of Marketing||00:30:00|
|Assessment Module 01|
|Module 01 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 02: The Marketing Process|
|The Marketing Process||00:40:00|
|Assessment Module 02|
|Module 02 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 03: Strategic Marketing|
|Assessment Module 03|
|Module 03 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 04: Marketing Environment|
|Assessment Module 04|
|Module 04 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 05: Market Segmentations|
|Assessment Module 05|
|Module 05 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 06: Consumer Buying Behaviour|
|Consumer Buying Behaviour||01:00:00|
|Assessment Module 06|
|Module 06 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 07: Business Markets and Buying Behaviour|
|Business Markets and Buying Behaviour||00:40:00|
|Assessment Module 07|
|Module 07 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 08: Marketing Research|
|Assessment Module 08|
|Module 08 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 09: Product Strategy|
|Assessment Module 09|
|Module 09 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 10: Branding Strategy|
|Assessment Module 10|
|Module 10 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 11: Product Life Cycle|
|Product Life Cycle||00:30:00|
|Assessment Module 11|
|Module 11 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 12: Pricing Strategy|
|Assessment Module 12|
|Module 12 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 13: Marketing Channels|
|Assessment Module 13|
|Module 13 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 14: Integrated Marketing Communications|
|Integrated Marketing Communications||01:00:00|
|Assessment Module 14|
|Module 14 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 15: Advertising and Sales Promotion|
|Advertising and Sales Promotion||01:00:00|
|Assessment Module 15|
|Module 15 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 16: Personal Selling and Public Relations|
|Personal Selling and Public Relations||01:00:00|
|Assessment Module 16|
|Module 16 Final Quiz Exam – Marketing Diploma||00:10:00|
|Module 17: Direct and Digital Marketing|
|Direct and Digital Marketing||01:00:00|
|Assessment Module 17|
|Module 17 Final Quiz Exam – Marketing Diploma||00:10:00|
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