Start building a successful career in marketing and develop the skills with the Marketing Diploma Level 5. It is ideal for those who have some knowledge of marketing practices and wish to develop their practical understanding.

In this course, you will learn all aspects of marketing, from personal selling and sales promotion to the fundamentals of advertising and the communication process. You will explore a wide range of techniques and strategies, with an in-depth study of the product lifecycle. You will also learn about market testing, how to conduct thorough market research and understand your target customer’s needs.

Learning Objectives

• Understand how the marketing industry works and how it has evolved
• Have a solid understanding of consumer buying behaviour and trends
• Familiarise with the market research process and learn how to conduct a market research report
• Gain a comprehensive understanding of the four stages of the product lifecycle
• Identify the components of an effective product strategy, including vision, goals and initiatives
• Learn about the different types of marketing channels and their functions
• Understand the importance of integrated marketing in communicating a brand’s message 

Entry Requirement

• This course is available to all learners, of all academic backgrounds.
• Good understanding of English language, numeracy and ICT are required to attend this course.

CPD Certificate from Course Gate

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Career path

• Digital Marketing Executive
• Social Media  
• Email Marketing Assistant
• Head of Marketing
• Content Marketing Executive
• Sales and Marketing Executive
• Marketing Campaign Executive
• Brand Marketing Manager
• Head of Marketing and Communications
• Head of Digital Strategy