Marketing Fundamentals Level 2

4.8( 7 REVIEWS )
5 STUDENTS

Marketing Fundamentals Level 2

4.8( 7 REVIEWS )
5 STUDENTS

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Marketing Fundamentals Level 2 Take This Course

Master essential skills of the fundamentals of marketing to fast track your career in this evolving industry with the Marketing Fundamentals Level 2 course. 

In this course, you will explore the marketing cycle, various marketing strategies and the elements of a successful marketing campaign. Advertising is a crucial aspect of marketing, and you will gain a thorough insight into the process involved in pushing a product or service out to the public. Throughout this course, you will learn practical exercises and explore case studies that will help you to gain valuable sales skills and understand how consumers think. 

Kickstart your career today and gain the knowledge to stand out in this competitive field!

Learning Objectives

  • Gain an understanding of the basic principles of strategic marketing
  • Understand the main steps in the marketing process, from the marketing mix to data analysis
  • Learn about the different types of marketing environments, their internal and external factors
  • Have a comprehensive knowledge of consumer buying behaviour and trends
  • Familiarise with the major types of business markets and their characteristics
  • Explore your job opportunities in marketing, career growth, and the core skills required for this industry
  • Broaden your understanding of marketing research, with expert methods and strategies

Entry Requirement

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the course.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

CPD Certificate from Course Gate

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:30:00
Assessment Module 01
Module 01 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 02: The Marketing Process
The Marketing Process 00:40:00
Assessment Module 02
Module 02 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 03: Strategic Marketing
Strategic Marketing 01:00:00
Assessment Module 03
Module 03 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 04: Marketing Environment
Marketing Environment 00:20:00
Assessment Module 04
Module 04 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 05: Market Segmentations
Market Segmentations 00:40:00
Assessment Module 05
Module 05 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 06: Consumer Buying Behaviour
Consumer Buying Behaviour 01:00:00
Assessment Module 06
Module 06 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 07: Business Markets and Buying Behaviour
Business Markets and Buying Behaviour 00:40:00
Assessment Module 07
Module 07 Final Quiz Exam – Marketing Fundamentals 00:10:00
Certificate and Transcript
Order Your Certificates or Transcripts 00:00:00
Marketing Fundamentals Level 2

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Marketing Fundamentals Level 2 Take This Course

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