Marketing Fundamentals Level 2

4.8( 7 REVIEWS )
542 STUDENTS

Master essential skills of the fundamentals of marketing to fast track your career in this evolving industry with the Marketing Fundamentals Level 2 course. This comprehensive training program is endorsed by the Quality Licence Scheme.

In this course, you will explore the marketing cycle, various marketing strategies and the elements of a successful marketing campaign. Advertising is a crucial aspect of marketing, and you will gain a thorough insight into the process involved in pushing a product or service out to the public. Throughout this course, you will learn practical exercises and explore case studies that will help you to gain valuable sales skills and understand how consumers think. 

Kickstart your career today and gain the knowledge to stand out in this competitive field!

Learning Objectives

  • Kickstart your career with an endorsed certificate in the Fundamentals of Marketing
  • Gain an understanding of the basic principles of strategic marketing
  • Understand the main steps in the marketing process, from the marketing mix to data analysis
  • Learn about the different types of marketing environments, their internal and external factors
  • Have a comprehensive knowledge of consumer buying behaviour and trends
  • Familiarise with the major types of business markets and their characteristics
  • Explore your job opportunities in marketing, career growth, and the core skills required for this industry
  • Broaden your understanding of marketing research, with expert methods and strategies

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the course.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Certificate of Achievement

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate by paying the fee of £68.There is an additional £10 postal charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:30:00
Assessment Module 01
Module 01 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 02: The Marketing Process
The Marketing Process 00:40:00
Assessment Module 02
Module 02 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 03: Strategic Marketing
Strategic Marketing 01:00:00
Assessment Module 03
Module 03 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 04: Marketing Environment
Marketing Environment 00:20:00
Assessment Module 04
Module 04 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 05: Market Segmentations
Market Segmentations 00:40:00
Assessment Module 05
Module 05 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 06: Consumer Buying Behaviour
Consumer Buying Behaviour 01:00:00
Assessment Module 06
Module 06 Final Quiz Exam – Marketing Fundamentals 00:10:00
Module 07: Business Markets and Buying Behaviour
Business Markets and Buying Behaviour 00:40:00
Assessment Module 07
Module 07 Final Quiz Exam – Marketing Fundamentals 00:10:00

Course Reviews

4.8

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542 STUDENTS ENROLLED

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