Develop your strategic marketing knowledge and gain expertise in your field to work your way up to management level and beyond with the Marketing course. 

In this course, you will learn how to master the art of strategic marketing, from planning through to execution. Through practical exercises, you will develop your understanding of the marketing process model, the product life cycle and consumer behaviour, helping you to effectively market your products or services to your specific target market.

You will receive in-depth practical training in all areas of professional marketing, equipping you with excellent market research skills, business communication skills, branding knowledge and much more.

Learning Objectives:

• Earn a diploma in professional marketing and fast track your career online
• Identify the stages in the marketing process model, from planning to execution
• Demonstrate an excellent understanding of strategic marketing systems
• Understand the fundamental steps in the strategic planning process
• Learn about the types of market segmentation and how markets are segmented
• Tap into the mind of consumers and understand the psychological influences in consumer buying behaviour
• Develop your market research skills and learn about the types of market research
• Get step-by-step guidance on how to develop a product strategy for your specific target market
• Understand the definition of brand marketing and the differences between branding and marketing
• Learn about pricing strategy, marketing channels, the product life cycle and more

Who is This Course for?

This advanced diploma in professional marketing is ideal for professionals who work at mid-level or management level who wish to gain an in-depth understanding of the principles of strategic marketing.  Our online courses are specially designed for distance learning, offering flexible virtual classroom modules that you can study at your own convenience.

Entry Requirement:

• This course is available to all learners, of all academic backgrounds.
• Learners should be aged 16 or over to undertake the course.
• Good understanding of English language, numeracy and ICT are required to attend this course.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Certificate of Achievement

Certificate of Completion from Course Gate

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Career Path

This advanced online training program in professional marketing provides a stepping stone to work your way up to management level or a senior-level marketing position. Career opportunities in this field include:

• Digital Marketing Manager
• Head of Marketing
• Senior Communications Officer
• Marketing Associate
• Performance Marketing Manager