Marketing

4.8( 9 REVIEWS )
277 STUDENTS

Develop your strategic marketing knowledge and gain expertise in your field to work your way up to management level and beyond with the Marketing course. This diploma course is endorsed by ABC Awards – a regulated organisation that ensures professional, reputable certification for further education. 

In this course, you will learn how to master the art of strategic marketing, from planning through to execution. Through practical exercises, you will develop your understanding of the marketing process model, the product life cycle and consumer behaviour, helping you to effectively market your products or services to your specific target market.

You will receive in-depth practical training in all areas of professional marketing, equipping you with excellent market research skills, business communication skills, branding knowledge and much more.

Learning Objectives:

  • Earn a diploma in professional marketing and fast track your career online
  • Identify the stages in the marketing process model, from planning to execution
  • Demonstrate an excellent understanding of strategic marketing systems
  • Understand the fundamental steps in the strategic planning process
  • Learn about the types of market segmentation and how markets are segmented
  • Tap into the mind of consumers and understand the psychological influences in consumer buying behaviour
  • Develop your market research skills and learn about the types of market research
  • Get step-by-step guidance on how to develop a product strategy for your specific target market
  • Understand the definition of brand marketing and the differences between branding and marketing
  • Learn about pricing strategy, marketing channels, the product life cycle and more

Who is This Course for?

This advanced diploma in professional marketing is ideal for professionals who work at mid-level or management level who wish to gain an in-depth understanding of the principles of strategic marketing.  Our online courses are specially designed for distance learning, offering flexible virtual classroom modules that you can study at your own convenience.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Accreditation

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Course Gate has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 5 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Course Gate to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Certification

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £108. There is an additional £10 postal charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.

Career Path

This advanced online training program in professional marketing provides a stepping stone to work your way up to management level or a senior-level marketing position. Career opportunities in this field include:

  • Digital Marketing Manager
  • Head of Marketing
  • Senior Communications Officer
  • Marketing Associate
  • Performance Marketing Manager

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:30:00
Assessment Module 01
Module 01 Final Quiz Exam – Marketing 00:10:00
Module 02: The Marketing Process
The Marketing Process 00:40:00
Assessment Module 02
Module 02 Final Quiz Exam – Marketing 00:10:00
Module 03: Strategic Marketing
Strategic Marketing 01:00:00
Assessment Module 03
Module 03 Final Quiz Exam – Marketing 00:10:00
Module 04: Marketing Environment
Marketing Environment 00:20:00
Assessment Module 04
Module 04 Final Quiz Exam – Marketing 00:10:00
Module 05: Market Segmentations
Market Segmentations 00:40:00
Assessment Module 05
Module 05 Final Quiz Exam – Marketing 00:10:00
Module 06: Consumer Buying Behaviour
Consumer Buying Behaviour 01:00:00
Assessment Module 06
Module 06 Final Quiz Exam – Marketing 00:10:00
Module 07: Business Markets and Buying Behaviour
Business Markets and Buying Behaviour 00:40:00
Assessment Module 07
Module 07 Final Quiz Exam – Marketing 00:10:00
Module 08: Marketing Research
Marketing Research 00:30:00
Assessment Module 08
Module 08 Final Quiz Exam – Marketing 00:10:00
Module 09: Product Strategy
Product Strategy 00:50:00
Assessment Module 09
Module 09 Final Quiz Exam – Marketing 00:10:00
Module 10: Branding Strategy
Branding Strategy 00:30:00
Assessment Module 10
Module 10 Final Quiz Exam – Marketing 00:10:00
Module 11: Product Life Cycle
Product Life Cycle 00:30:00
Assessment Module 11
Module 11 Final Quiz Exam – Marketing 00:10:00
Module 12: Pricing Strategy
Pricing Strategy 01:00:00
Assessment Module 12
Module 12 Final Quiz Exam – Marketing 00:10:00
Module 13: Marketing Channels
Marketing Channels 01:00:00
Assessment Module 13
Module 13 Final Quiz Exam – Marketing 00:10:00
Module 14: Integrated Marketing Communications
Integrated Marketing Communications 01:00:00
Assessment Module 14
Module 14 Final Quiz Exam – Marketing 00:10:00
Module 15: Advertising and Sales Promotion
Advertising and Sales Promotion 01:00:00
Assessment Module 15
Module 15 Final Quiz Exam – Marketing 00:10:00
Module 16: Personal Selling and Public Relations
Personal Selling and Public Relations 01:00:00
Assessment Module 16
Module 16 Final Quiz Exam – Marketing 00:10:00
Module 17: Direct and Digital Marketing
Direct and Digital Marketing 01:00:00
Assessment Module 17
Module 17 Final Quiz Exam – Marketing 00:10:00

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