Professional Digital Marketing Level 4

4.8( 8 REVIEWS )

Professional Digital Marketing Level 4

QLS Endorsed Course

4.8( 8 REVIEWS )


Take This Course

The Professional Digital Marketing Level 4 course is designed to equip you with the skills and knowledge to become a digital marketing professional, including a comprehensive overview of the different types of online marketing, and essential marketing tools for today’s digital age.

In this online training course, you will learn all there is to know about digital marketing, from identifying and growing your target audience, to analysing your online visitors’ engagement in Google Analytics. You will be guided through how to create marketing videos on YouTube, write engaging promotional emails and much more. 

This course explores critical strategies and techniques in social media marketing, covering popular platforms such as Facebook, Twitter, Instagram and Pinterest. You will also be guided step-by-step on how to grow your professional network on LinkedIn.

Learning Objectives

  • Master fundamental SEO, blogging and copywriting skills
  • Understand consumer behaviour and learn how to identify your target audience
  • Learn how to utilise social media for engaging loyal and potential customers
  • Develop your understanding of YouTube and video marketing
  • Learn how to analyse audience engagement on Google Analytics
  • Familiarise with the different factors in building a successful brand identity
  • Explore powerful marketing techniques for Facebook, Twitter, Instagram & Pinterest

Who is this Course for?

This training program is suitable for aspiring digital marketing professionals who wish to gain the required skills and knowledge to kickstart their career. It is particularly beneficial for learners who have some basic knowledge of digital marketing principles and practices. There are no entry requirements for this course and learners of all academic backgrounds can enrol.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • A good understanding of the English language, numeracy and ICT are required to attend this course.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Certificate of Achievement

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £88. There is an additional £10 postal charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Career path

On successful completion of the course, learners will have the fundamental skills and knowledge to fast track their career as a digital marketing professional, with many opportunities for career growth. Related professions in this field include:

  • Digital Marketing Executive
  • Digital Marketing Officer
  • Social Media Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Manager
  • Copywriter
  • Social Media Coordinator

Course Curriculum

Module 01: Introduction Digital Marketing & Target Audience
Digital Marketing 00:02:00
DMM Intro 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Case Studies 00:05:00
Positioning Your Brand 00:04:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:09:00
Assessment Module 01
Module 01 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 02: Brand Identity, Websites & Email Marketing
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Purchase Hosting and Install WordPress 00:06:00
Navigating WordPress 00:06:00
Install and Activate Themes 00:07:00
Add a Static Home Page 00:04:00
Editing a Page & Change the Site Title 00:17:00
Add and Edit a Menu 00:06:00
Publishing website 00:02:00
Writing a New Post & Organizing Your Blog 00:09:00
Blog Page Design – Excerpts vs Full Content 00:01:00
YouTube Videos 00:04:00
Customize the Sidebar 00:05:00
Site icon 00:02:00
Add Site Icon with a Plugin 00:02:00
Make Your Website Responsive and Mobile Friendly 00:03:00
Customize Footer Information 00:03:00
Find, Install, and Activate Plugins 00:07:00
Backing Up Your Website 00:05:00
Securing Your Site from Attackers 00:05:00
Make Your Site SEO Friendly 00:06:00
Make Your Website Faster 00:05:00
See your Google Analytics in WordPress 00:05:00
Block Spam with Akismet 00:03:00
Pretty Link Redirects _ Link Shortener 00:03:00
WordPress Commenting Systems _ Plugins 00:05:00
Secure Contact Forms in WordPress 00:07:00
Free Email Marketing in WordPress 00:11:00
Add Social Sharing Buttons 00:07:00
What Pages Do You Need 00:09:00
Design a Home Page that Works 00:09:00
The Start Here and About Page 00:06:00
The Resource Page 00:06:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to Put Opt-In Forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Then 1 Week 00:06:00
Assessment Module 02
Module 02 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 03: Copywriting, Blogging & SEO
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 00:05:00
Assessment Module 03
Module 03 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 04: YouTube & Video Marketing
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customise Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tags, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:02:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Pro 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
What Makes a Great Video 00:03:00
What Type of Video Should You Make 00:03:00
Come Up with Great Video Ideas 00:05:00
Plan Your Video 00:04:00
The Pre-Production Checklist 00:04:00
Introduction 00:02:00
Camera Options 00:06:00
Microphone Options 00:05:00
Lighting Options 00:02:00
Editing Tools 00:02:00
Exposing Your Shot 00:05:00
Compose Your Shots 00:04:00
Filming Yourself 00:01:00
Getting the Right Shot 00:04:00
Choose a Background 00:03:00
My Office Video Setup 00:03:00
Exposing with DSLR and Mirrorless Cameras 00:07:00
Focus with DSLR and Mirrorless Cameras 00:03:00
Know Your Lenses 00:04:00
Shoot with Your Webcam 00:06:00
Stabilize Your Shots 00:03:00
Shoot with your Smartphone 00:05:00
Record Great Screencast Videos 00:04:00
Choose the Right Microphone 00:03:00
Record Better Audio in Any Environment 00:01:00
Lavalier Microphones 00:03:00
Shotgun Microphones 00:01:00
Recording Audio with Your Computer 00:02:00
Why We Light 00:01:00
Use Natural Light 00:04:00
Three Point Lighting 00:07:00
Assessment Module 04
Module 04 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 05: Social Media Marketing (Facebook Groups & Pages)
Facebook Groups (Social Media Marketing)
Intro to FB Groups 00:02:00
Create Your Group – Walk Through 00:11:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Facebook Pages (Social Media Marketing)
Why Facebook Pages are Important for Your Business 00:01:00
Creating a Stunning Facebook page for Your business 00:01:00
Adding Essential Information to Your Facebook Page 00:09:00
Selecting Your Profile Image 00:11:00
Creating Professional Facebook Cover Image for Your Pages 00:05:00
Creating a Captivating Facebook Page Description Using the Ads. 00:12:00
Getting Your Facebook Page Username 00:03:00
Facebook Page Apps to Increase Fans Engagement 00:08:00
Top 9 Ways to Monetise your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook Posts 00:05:00
How to Spy your competitors on Facebook 00:11:00
How to Guarantee Your Fans See All Your Posts 00:10:00
Exploring Facebook Insights 00:12:00
Promoting Your Facebook Page 00:11:00
Four Unlimited Sources of Royalty Free Image 00:12:00
Turn Any Image a Clickable Facebook Post 00:05:00
Assignment – Create a Facebook Page 00:03:00
Assessment Module 05
Module 05 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 06: Social Media Marketing (Facebook Ads & Local Business)
Facebook Ads (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
Setting Up Your Facebook Payment Account 00:02:00
Defining Your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting your Post 00:09:00
Level 2 – Creating Your Ad in the Ads Manager 00:11:00
Tips to have Your Ad Approved by Facebook 00:03:00
Analysing Results 00:11:00
Assignment Create a Facebook Ad 00:01:00
Facebook Retargeting (Social Media Marketing)
What is Facebook Retargeting and Why is Important for You 00:05:00
Creating a Facebook Pixel 00:05:00
Installing the Pixel in WordPress 00:05:00
Installing the Pixel in a Non-WordPress Website 00:02:00
Testing If the Pixel is Working 00:04:00
Creating Your First Audience with the Pixel 00:04:00
Facebook Pixel Advanced Audience Creation 00:14:00
Message – Your Audience is too Small 00:02:00
Creating Your Optimised FB Ad with the Pixel 00:11:00
Assignment – Installing the Facebook Pixel in Your Web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads can Help You have a Local Business 00:06:00
This is the Plan for Your Local Business 00:08:00
Reaching People around Your Business 00:10:00
Creating Your Local Business Ad 00:10:00
Assignment Local Business 00:02:00
Assessment Module 06
Module 06 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 07: Google Adwords
Google Adwords
Google Adwords for Your Business 00:02:00
How Adwords Works 00:03:00
Setting up Your Adwords Account 00:07:00
Example of Ads that We are Creating 00:04:00
Exploring the Adwords Interface 00:05:00
Discovering the Best Keywords 00:11:00
Creating a Google Adwords Serch Campaign 00:06:00
Refer a Friend and Claim One Course for Free 00:00:00
Choosing your Vid setting for Google Adwords 00:04:00
Creating an Ad group and Adding Keywords 00:04:00
Finalising Your Google Ad 00:06:00
Managing Your Google Ads Campaigns and Analytics 00:10:00
Creating a YouTube Ad with Google Adwords 00:01:00
Assignment Google Adwords 00:01:00
Assessment Module 07
Module 07 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 08: Social Media Marketing (Twitter & Instagram)
Twitter (Social Media Marketing)
Why Twitter and How It Can Help Your Business Growth 00:02:00
Choosing the Best Username or Twitter Handle 00:06:00
4 Tips to Choose Your twitter handle 00:02:00
Creating a Twitter account 00:05:00
Creating an Outstanding Twitter Profile Page 00:04:00
Adding Your Profile and Header Photo 00:10:00
Writing an Optimised Bio 00:11:00
Pin the Most Important Tweet for Your Bio 00:06:00
Connecting with Other Influencers 00:06:00
Twitter Hashtags 00:06:00
Growing Your Twitter Presence with Jooicer 00:09:00
Add Twitter Buttons to Your Website 00:10:00
Add Twitter Widgets to Your Website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding Your Payment Method 00:01:00
Twitter Ads – Creating Other Twitter Ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment Twitter 00:02:00
Instagram (Social Media Marketing)
Instagram for Business – What’s Our Strategy 00:04:00
Create an Instagram for Business Profile 00:04:00
Building a Killer Instagram Profile 00:03:00
Building a Killer Instagram Profile – 2 00:04:00
Building a Killer Instagram Profile – 3 00:05:00
Building a Killer Instagram Profile – 4 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating Your Instagram Ad Inside the App 00:08:00
Important Tips to have a Successful Ad on Instagram As Inside the App 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools to Create Instagram Photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to Your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Assessment Module 08
Module 08 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 09: Social Media Marketing (Pinterest, LinkedIn & Periscope)
Pinterest (Social Media Marketing)
Why Pinterest and How It Can Help Your Business Grow 00:03:00
Opening a Pinterest Business Account 00:05:00
Linking Pinterest with Your Website and Getting a Verified Account 00:05:00
Linking Pinterest with Other Social Media Platforms 00:02:00
Optimising Your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secret Boards 00:03:00
The Powerful Pinterest Notification 00:01:00
Adding Pinterest Chrome Extension 00:03:00
Adding Pinterest to Your Website 00:14:00
Pinterest Ads – Getting Started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment Pinterest 00:01:00
LinkedIn (Social Media Marketing)
Welcome to LinkedIn Marketing 00:02:00
Setting Up to LinkedIn Account 00:06:00
Adding Experience, Skills, Accomplishment to Your LinkedIn 00:03:00
Adding a Professional Background Photo 00:04:00
Adding Media to Your LinkedIn URL 00:06:00
Changing Your LinkedIn URL 00:04:00
Adding your Website to LinkedIn 00:06:00
Creating Shareable Content on LinkedIn 00:04:00
linkedIn Company Pages Examples 00:06:00
Creating a LinkedIn Company Page 00:02:00
Managing Your LinkedIn Company Page 00:07:00
Getting 50 Dollar in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a LinkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
Quick view at the LinkedIn Campaign Manager 00:03:00
Assignment LinkedIn 00:02:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment that will Make Your Scopes Looks Profession 00:05:00
Assignment Periscope 00:01:00
Assessment Module 09
Module 09 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Module 10: Social Media Live Streaming
Social Media Live Streaming
Basic Equipment for Social Media Streaming 00:09:00
Planning an Irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session from your Smartphone 00:07:00
Sharing Our Facebook Live Sessions 00:03:00
3 ways to Reuse your Facebook Live Sessions 00:05:00
YouTube Live Basics 00:02:00
Running a YouTube Live from Your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting Up Your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other Awesome Software for Live Streaming 00:08:00
Assignment Social Media Live Streaming 00:03:00
Assessment Module 10
Module 10 Final Quiz Exam – Professional Digital Marketing Level 4 00:10:00
Order Your Certificate
Order Your Certificate QLS 00:00:00
Professional Digital Marketing Level 4

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