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Take This Course
- £21.00
- UNLIMITED ACCESS
- Advanced
- Course Certificate
- Number of Units280
- Number of Quizzes0
- 23 hours, 38 minutes Gift this course
Description
Social Media Marketing can be an integral part of creating value for your business, absolutely for free!
This comprehensive course guides you on how to market your business using Social Media Marketing, instead of spending money on advertisement.
In this program, you will gain insight into the habits of social media marketers as you build your skills and gain knowledge of different social media platform and the features they offer. Through step-by-step and engaging lessons, you will learn how to perform proven tactics that drive traffic to your website, discover up to date information and tips for your social media marketing.
Furthermore, refine your personal skills to create a powerful online marketing presence, and improve your understanding to create content that will draw people to your site.
Who is the course for?
- This course is ideal for those wanting to improve their base skills in office administrative tasks
- This course would be ideal for people who want to start working as a receptionist, office administrator, office manager, administrative assistant or secretary
Entry Requirement:
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
CPD Certificate from Course Gate
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Course Curriculum
| Social Media Marketing-Understanding Social Media Marketing | |||
| Mastering Social Media Marketing | 00:10:00 | ||
| Introduction To The Social Media Marketing Masterclass | 00:01:00 | ||
| Introduction To The Social Media Marketing Section | 00:01:00 | ||
| The Social Media Marketing Monster | 00:03:00 | ||
| Free Vs Paid Traffic | 00:03:00 | ||
| What Is Marketing? | 00:10:00 | ||
| What Is Media? | 00:04:00 | ||
| What Is Social? | 00:07:00 | ||
| Local Vs International | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Marketing As A Business Priority | |||
| Introduction To Marketing As A Business Priority | 00:01:00 | ||
| The Marketing Company | 00:04:00 | ||
| Feast And Famine | 00:03:00 | ||
| Continuous Marketing | 00:04:00 | ||
| The 80/20 Principle | 00:04:00 | ||
| Sales And Marketing | 00:05:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-The Buyer Journey | |||
| Introduction To Understanding The Buyer Journey | 00:01:00 | ||
| Meet Bob | 00:14:00 | ||
| The Seven Steps To Marriage | 00:05:00 | ||
| The Buyer Journey AIDA | 00:03:00 | ||
| Attention Content | 00:02:00 | ||
| Interest Content | 00:07:00 | ||
| Desire Content | 00:04:00 | ||
| Action Content | 00:04:00 | ||
| Activities To Complete | 00:01:00 | ||
| Bob's World View | |||
| Introduction To Bob’s World View | 00:01:00 | ||
| Understanding World Views | 00:05:00 | ||
| Understanding Bob | 00:03:00 | ||
| Confirming A World View | 00:06:00 | ||
| The Family Kettle – Bob’s World View | 00:13:00 | ||
| Bob’s World View – Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Social Media Marketing And SEO | |||
| Introduction To Social Media Marketing & SEO | 00:01:00 | ||
| The Truth About Social Signals | 00:04:00 | ||
| The Problem With New Websites | 00:07:00 | ||
| The Snowball Effect | 00:04:00 | ||
| The Great Deception | 00:03:00 | ||
| Your Website As Your Data Center | 00:08:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Social Media Marketing Platforms | |||
| Introduction To Social Media Marketing Platforms | 00:01:00 | ||
| Finding Bob | 00:02:00 | ||
| What Platform Should I Use? | 00:03:00 | ||
| Business Or Personal Branding? | 00:08:00 | ||
| Social Media Branding Tips | 00:03:00 | ||
| Creating Your Social Media Marketing Biography | 00:04:00 | ||
| House Keeping | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Posting On Social Media Platforms | |||
| Introduction To Posting On Social Media Platforms | 00:01:00 | ||
| The Golden Rules | 00:03:00 | ||
| Curation Vs Creation Of Content | 00:04:00 | ||
| What Types Of Content Should I Create? | 00:04:00 | ||
| Written Content | 00:01:00 | ||
| Photography Content | 00:05:00 | ||
| Infographics Content | 00:03:00 | ||
| Podcast Content | 00:03:00 | ||
| Video Content | 00:05:00 | ||
| Automation Best Practices | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Social Media Posting Ideas | |||
| Introduction To Social Media Posting Ideas | 00:01:00 | ||
| Where Do I Get Posting Ideas From? | 00:02:00 | ||
| Stupid Questions | 00:04:00 | ||
| Conversations | 00:03:00 | ||
| Stories – The Power Of Narrative | 00:06:00 | ||
| Industry News | 00:03:00 | ||
| Content Capture Systems | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Creating A Social Media Marketing Post | |||
| Introduction To Creating A Social Media Marketing Post | 00:01:00 | ||
| Take Them To The Movies | 00:02:00 | ||
| Headlines | 00:03:00 | ||
| Body Text | 00:05:00 | ||
| Using Images | 00:00:00 | ||
| Video Posts | 00:07:00 | ||
| Quizzes And Polls | 00:01:00 | ||
| Links | 00:02:00 | ||
| Hashtags | 00:03:00 | ||
| Activities To Complete | 00:00:00 | ||
| Social Media Marketing-Community Based Marketing | |||
| Introduction To Community Based Marketing | 00:01:00 | ||
| The Best Kept Secret | 00:03:00 | ||
| Choosing A Niche For Your Community | 00:04:00 | ||
| Choosing A Platform For Your Community | 00:03:00 | ||
| Gate Keepers | 00:03:00 | ||
| Community Rules | 00:03:00 | ||
| Shared Ownership | 00:00:00 | ||
| Visiting Other Communities | 00:03:00 | ||
| Activities To Complete | 00:00:00 | ||
| Social Media Marketing - Building A Social Media And Content Marketing Plan | |||
| Introduction To Building A Social Media Marketing Plan | 00:01:00 | ||
| Why You Need A Plan | 00:02:00 | ||
| Your Social Media Schedule | 00:03:00 | ||
| Your Content Calendar | 00:04:00 | ||
| Setting Realistic Time Frames | 00:03:00 | ||
| Responsibilities And Roles | 00:03:00 | ||
| SMART Goals For Your Marketing | 00:00:00 | ||
| Social Media Marketing - Cases Studies | |||
| Introduction To Social Media Case Studies | 00:29:00 | ||
| Social Media Marketing Mistakes – Part 1 | 00:07:00 | ||
| Social Media Marketing Mistakes – Part 2 | 00:04:00 | ||
| Twitter Case Studies | 00:06:00 | ||
| Facebook Case Studies | 00:05:00 | ||
| LinkedIn Case Studies | 00:05:00 | ||
| YouTube Case Studies | 00:05:00 | ||
| Instagram Case Studies | 00:04:00 | ||
| Pinterest Case Studies | 00:04:00 | ||
| Social Media Case Studies – Activities To Complete | 00:01:00 | ||
| Creating Social Media Images | |||
| Introduction To Creating Social Media Images With Adobe Spark | 00:01:00 | ||
| Adobe Spark Tools Explained | 00:05:00 | ||
| Example Of An Adobe Spark Social Image Created On Desktop | 00:04:00 | ||
| Example Of An Adobe Spark Social Image Created On Mobile | 00:04:00 | ||
| Activities To Complete – Adobe Spark | 00:01:00 | ||
| Profile Image - Creating Your Social Media Profile Image | |||
| Introduction To Social Media Profile Image Creation | 00:01:00 | ||
| Equipment Needed | 00:07:00 | ||
| Understanding Your Camera | 00:05:00 | ||
| Profile Image - Lighting And Posing Your Subject | |||
| Making Pictures for a Living | 03:00:00 | ||
| Front Lit Lighting For Portraits | 00:07:00 | ||
| Setting The Exposure | 00:04:00 | ||
| Posing The Face | 00:10:00 | ||
| Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone | |||
| Editing A Male Portrait | 00:10:00 | ||
| Finishing Your Male Portrait | 00:06:00 | ||
| Editing A Female Portrait | 00:11:00 | ||
| Blogging - Copywriting For Blogs And Articles | |||
| Introduction To Blogging & Copywriting | 00:01:00 | ||
| Identifying Your Niche Audience | 00:07:00 | ||
| Finding Your Style As A Writer | 00:10:00 | ||
| Preparation – Tracking Ideas For Your Blogs And Articles | 00:10:00 | ||
| Page Setup And Formatting | 00:06:00 | ||
| Links And Actions | 00:08:00 | ||
| Additional Content On The Page | 00:05:00 | ||
| Blogging - Writing Your Copy | |||
| AIDA Copywriting | 00:01:00 | ||
| AIDA – The Attention Phase | 00:06:00 | ||
| AIDA – The Interest Phase | 00:01:00 | ||
| AIDA – The Desire Phase | 00:05:00 | ||
| AIDA – The Action Phase | 00:07:00 | ||
| Additional Thoughts For Your Blogging And Article Writing | 00:03:00 | ||
| Email Marketing - Building Your Email List | |||
| Introduction | 00:01:00 | ||
| Email Marketing – Grasping The Concept | 00:08:00 | ||
| Email Marketing Software – Choosing Your Email Marketing Provider | 00:06:00 | ||
| Building Your Email Marketing List | 00:06:00 | ||
| Different Ways To Get An Email Sign Up | 00:08:00 | ||
| Asking For The Email | 00:05:00 | ||
| The Magic Of PDF’s | 00:09:00 | ||
| Email Marketing - Using Your Email List | |||
| An Email List Is For Selling Stuff – Right? | 00:08:00 | ||
| Email Marketing Styles | 00:06:00 | ||
| Email Marketing - Email Copywriting | |||
| Email Writing Styles | 00:08:00 | ||
| Email Copywriting – Using AIDA | 00:08:00 | ||
| Email Spam Traps & Pitfalls | 00:11:00 | ||
| Email Marketing - Email Analytics - Automations - Maintenence | |||
| Email Analytics – What To Measure | 00:10:00 | ||
| Email Automations – Understanding Their Usage | 00:04:00 | ||
| Surveys – How To Use Them To Improve Your List | 00:13:00 | ||
| Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search | |||
| Introduction To The Courser | 00:01:00 | ||
| Google Search – Understanding How Google Search Works | 00:03:00 | ||
| Local SEO + SEO - Google Search And Your Position In Local Search | |||
| Local SEO Ranking Factors | 00:06:00 | ||
| Your Local Ranking Factors – How They Impact Your SEO | 00:02:00 | ||
| Your Analytics Spreadsheet | 00:02:00 | ||
| Domain Authority And Page Authority | 00:03:00 | ||
| Trust Flow | 00:03:00 | ||
| Check Your Local SEO Ranking Score | 00:03:00 | ||
| Google Local Search | 00:13:00 | ||
| Local SEO + SEO - Google My Business - A Strong Local SEO Factor | |||
| Google My Business | 00:11:00 | ||
| Cleaning Up Old Google Local Listings | 00:05:00 | ||
| Creating A Google Review Strategy | 00:08:00 | ||
| Local SEO + SEO - Building Up Reviews - Including Google Local Reviews | |||
| Citations – Setting Up Your NAP Page | 00:04:00 | ||
| Managing Your Citations | 00:13:00 | ||
| Local SEO + SEO - Backlinks - Understand How They Improve SEO | |||
| Back Linking – An Introduction | 00:03:00 | ||
| Checking The Quality Of Your Back Links | 00:04:00 | ||
| Building Back Links | 00:07:00 | ||
| Social Media Business Pages As Back Links | 00:02:00 | ||
| Local SEO + SEO - On Site SEO - Improving Your Sites SEO | |||
| Content Marketing As Part Of Your Local SEO | 00:03:00 | ||
| Creating Your Content | 00:11:00 | ||
| Local SEO + SEO - Keyword Optimisation For Powerful SEO | |||
| Understanding Keywords | 00:04:00 | ||
| Keyword Strategies – How To Use Keywords Effectively | 00:07:00 | ||
| Inserting Your Keywords On Your Website | 00:09:00 | ||
| Local SEO + SEO - Local Business Online Marketing | |||
| Marketing A Local Business | 00:02:00 | ||
| AIDA Marketing – An Overview | 00:05:00 | ||
| Adwords – An Introduction | 00:04:00 | ||
| Google Profiles For Google Personal Accounts | 00:03:00 | ||
| Setting Up A Local SEO Marketing Consultancy | 00:11:00 | ||
| YouTube Marketing - YouTube Channel Setup And SEO | |||
| Building Your YouTube Landing Page | 00:01:00 | ||
| YouTube SEO – The Importance Of Titles | 00:01:00 | ||
| YouTube SEO – The Importance Of Your Descriptions | 00:03:00 | ||
| YouTube SEO – The Importance Of Tags | 00:04:00 | ||
| YouTube End Screen Annotations | 00:05:00 | ||
| YouTube Analytics | 00:02:00 | ||
| Publishing And Sharing Your Videos | 00:04:00 | ||
| YouTube Marketing - YouTube Video Launch Strategy | |||
| The Real Secret To A Successful YouTube Video Launch | 00:01:00 | ||
| Eyes On The Prize… | 00:06:00 | ||
| Audio Production - Mastering Audio Production For Video And Podcasting | |||
| Introduction To Audio And Video Production | 00:01:00 | ||
| Introduction To Mastering Audio Production | 00:01:00 | ||
| Technical Challenges You Will Face | 00:06:00 | ||
| Choosing Your Microphone | 00:06:00 | ||
| Positioning Your Microphone | 00:03:00 | ||
| Reducing Echo | 00:04:00 | ||
| Reducing Background Noise | 00:04:00 | ||
| The Perfect Studio | 00:04:00 | ||
| Additional Equipment | 00:04:00 | ||
| Video Production - Mastering Video Lighting And Subject Composition | |||
| Introduction To Mastering Video Lighting | 00:01:00 | ||
| Camera Choices | 00:10:00 | ||
| Lighting Choices | 00:05:00 | ||
| Composition And Presentation | 00:05:00 | ||
| Webcam And Smartphone Setup | 00:02:00 | ||
| 3 Light Setup For DSLR And Camcorder | 00:03:00 | ||
| 5 Light Setup For DSLR And Camcorder | 00:03:00 | ||
| Teleprompter And Reference Monitor | 00:05:00 | ||
| Setting An Exposure | 00:03:00 | ||
| Video Production - Green Screen Video Production | |||
| Introduction To Green Screen Video Production | 00:01:00 | ||
| Chroma Keying | 00:05:00 | ||
| Lighting A Backdrop | 00:06:00 | ||
| XSplit Broadcaster – An Introduction | 00:03:00 | ||
| XSplit Settings | 00:05:00 | ||
| Building A Presentation | 00:04:00 | ||
| Screen Capture | 00:03:00 | ||
| Video Production - On Camera Presence - Getting Comfortable On Camera | |||
| Introduction To On Camera Presence | 00:02:00 | ||
| Why You Need A Studio | 00:04:00 | ||
| Communicating With Warmth | 00:03:00 | ||
| Talking To Bob | 00:04:00 | ||
| Find Your Natural Self | 00:04:00 | ||
| Practice Makes Perfect | 00:03:00 | ||
| Take 2 | 00:04:00 | ||
| Additional Tips | 00:04:00 | ||
| Video Production - Writing A Promotional Script For Your Video | |||
| Introduction To Writing A Promotional Script For Your Video | 00:01:00 | ||
| Meet Bob | 00:03:00 | ||
| AIDA Psychology | 00:01:00 | ||
| Attention | 00:02:00 | ||
| Interest | 00:03:00 | ||
| Desire | 00:04:00 | ||
| Action | 00:03:00 | ||
| Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition | |||
| Introduction To Editing With Adobe Premiere Pro And Adobe Audition | 00:01:00 | ||
| Setting Up Your Folder Structure | 00:06:00 | ||
| Colour Grading Your Video | 00:11:00 | ||
| Audio Correction Techniques | 00:18:00 | ||
| Cutting Options – Video Editing | 00:10:00 | ||
| Breath And Click Removal | 00:05:00 | ||
| Advanced Audio Cleaning | 00:03:00 | ||
| Adding Music To Your Video | 00:05:00 | ||
| Exporting Your Video | 00:03:00 | ||
| Introduction To Vlogging | |||
| Introduction to Vlogging | 00:01:00 | ||
| What Is Vlogging | 00:08:00 | ||
| Vlogging Equipment – Budget Or 4k? | 00:01:00 | ||
| Vlogging Equipment – Budget Recommendations | 00:04:00 | ||
| Vlogging Equipment – Choosing Your 4k Camera | 00:04:00 | ||
| Vlogging Equipment – Choosing Your Microphones | 00:09:00 | ||
| Vlogging Equipment – Tripods And Accessories | 00:05:00 | ||
| Filming Techniques | 00:06:00 | ||
| Editing A Vlog | 00:06:00 | ||
| Activities For The Vlogging Section | 00:01:00 | ||
| Understanding Instagram | |||
| Introduction To Instagram Marketing | 00:01:00 | ||
| Understanding Instagram | 00:05:00 | ||
| Growing Your Audience | 00:07:00 | ||
| Hashtagging Tools | 00:07:00 | ||
| Better Pictures With Your Phone – Controlling The Exposure | 00:07:00 | ||
| Basic Composition – The Rule Of Thirds | 00:03:00 | ||
| Understanding Light | 00:07:00 | ||
| Controlling Your Background | 00:06:00 | ||
| Editing Your Images With Snapseed | 00:10:00 | ||
| Understanding Instagram – Activities To Complete | 00:01:00 | ||
| Quora Marketing | |||
| Introduction To Quora Marketing | 00:01:00 | ||
| What Is Quora? | 00:05:00 | ||
| Setting Up Your Quora Profile | 00:06:00 | ||
| Finding Quora Questions To Answer | 00:09:00 | ||
| Writing A Quora Answer | 00:09:00 | ||
| Quora Growth Tips | 00:04:00 | ||
| Quora Activities To Complete | 00:01:00 | ||
| Pinterest Marketing | |||
| Introduction To Pinterest Marketing | 00:01:00 | ||
| What Is Pinterest? | 00:07:00 | ||
| Setting Up Your Pinterest Business Profile | 00:07:00 | ||
| Creating A Board On Pinterest | 00:02:00 | ||
| Creating Pins On Pinterest | 00:04:00 | ||
| Understanding Rich Pins And Buyable Pins | 00:04:00 | ||
| Pinterest Growth Tips | 00:04:00 | ||
| Pinterest Board Strategy Examples | 00:05:00 | ||
| Pinterest Tools | 00:01:00 | ||
| Pinterest Activities To Complete | 00:01:00 | ||
| Introduction To Podcasting | |||
| Introduction To Podcasting | 00:01:00 | ||
| What Is Podcasting? | 00:04:00 | ||
| Getting Started With Podcasting | 00:04:00 | ||
| Podcasting Equipment | 00:09:00 | ||
| Designing Your Podcast | 00:08:00 | ||
| Podcast Recording Tips | 00:11:00 | ||
| Finding Guests For Your Show | 00:07:00 | ||
| Editing Your Podcast With Adobe Audition | 00:03:00 | ||
| Marketing Your Podcast | 00:05:00 | ||
| Podcasting Activities To Complete | 00:01:00 | ||
| Course Summary | |||
| Summary For The Course | 00:01:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
Social Media Marketing Masterclass - Complete Digital Marketing Strategy
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Take This Course
- £21.00
- UNLIMITED ACCESS
- Advanced
- Course Certificate
- Number of Units280
- Number of Quizzes0
- 23 hours, 38 minutes Gift this course
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