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- 1 year
- Diploma
- Course Certificate
- Number of Units299
- Number of Quizzes0
- 1 day, 2 hours Gift this course
Course Overview
Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Digital Marketing Diploma Level 3 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms.
Through this Digital Marketing Diploma Level 3 course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually.
Along with Facebook, Twitter, Pinterest, Instagram, and Google+ marketing, you will also enhance your understanding of website promoting, email marketing, Youtube marketing, copywriting, podcasting, Quora, and Google Analytics.
From social media marketing to search marketing, this Digital Marketing Diploma Level 3 course teaches you everything to sparkle in the digital marketing arena.
Learning Objectives
- Learn the fundamental skills you require to be an expert
- Explore different techniques used by professionals
- Find out the relevant job skills & knowledge to excel in this profession
- Get a clear understanding of the job market and current demand
- Update your skills and fill any knowledge gap to compete in the relevant industry
- CPD accreditation for proof of acquired skills and knowledge
Who is this Course for?
Whether you are a beginner or an existing practitioner, our CPD accredited Digital Marketing Masterclass for Home Business Owners is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further.
It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects.
Entry Requirement
Anyone interested in learning more about this subject should take this Digital Marketing Masterclass for Home Business Owners. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject.
The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day.
CPD Certificate from Course Gate
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career path
The Digital Marketing Masterclass for Home Business Owners will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market.
Course Curriculum
| Introduction | |||
| Digital Marketing | 00:02:00 | ||
| DMM Intro | 00:02:00 | ||
| Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
| Define Your Business & Target Audience | |||
| Define your Purpose | 00:04:00 | ||
| Case Studies | 00:05:00 | ||
| Positioning Your Brand | 00:04:00 | ||
| Case studies – Positioning | 00:03:00 | ||
| Unique Selling Proposition | 00:06:00 | ||
| Personality | 00:02:00 | ||
| Case Study – Personality | 00:07:00 | ||
| Find Your Audience | 00:05:00 | ||
| Validate Your Business | 00:09:00 | ||
| Brand Identity | |||
| Intro Brand Identity | 00:02:00 | ||
| Case Study – 3 Company Styles | 00:05:00 | ||
| Free Branding Tools | 00:08:00 | ||
| Learn Canva in 10 Minutes | 00:11:00 | ||
| Learn Photoshop in 30 Minutes | 00:26:00 | ||
| Websites | |||
| Intro to Websites | 00:04:00 | ||
| Choose a Domain Name | 00:05:00 | ||
| Intro to WordPress Lessons | 00:01:00 | ||
| Purchase Hosting and Install WordPress | 00:06:00 | ||
| Navigating WordPress | 00:06:00 | ||
| Install and Activate Themes | 00:07:00 | ||
| Add a Static Home Page | 00:04:00 | ||
| Editing a Page & Change the Site Title | 00:17:00 | ||
| Add and Edit a Menu | 00:06:00 | ||
| Publishing website | 00:02:00 | ||
| Writing a New Post & Organizing Your Blog | 00:09:00 | ||
| Blog Page Design – Excerpts vs Full Content | 00:01:00 | ||
| YouTube Videos | 00:04:00 | ||
| Customize the Sidebar | 00:05:00 | ||
| Site icon | 00:02:00 | ||
| Add Site Icon with a Plugin | 00:02:00 | ||
| Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
| Customize Footer Information | 00:03:00 | ||
| Find, Install, and Activate Plugins | 00:07:00 | ||
| Backing Up Your Website | 00:05:00 | ||
| Securing Your Site from Attackers | 00:05:00 | ||
| Make Your Site SEO Friendly | 00:06:00 | ||
| Make Your Website Faster | 00:05:00 | ||
| See your Google Analytics in WordPress | 00:05:00 | ||
| Block Spam with Akismet | 00:03:00 | ||
| Pretty Link Redirects _ Link Shortener | 00:03:00 | ||
| WordPress Commenting Systems _ Plugins | 00:05:00 | ||
| Secure Contact Forms in WordPress | 00:07:00 | ||
| Free Email Marketing in WordPress | 00:11:00 | ||
| Add Social Sharing Buttons | 00:07:00 | ||
| What Pages Do You Need | 00:09:00 | ||
| Design a Home Page that Works | 00:09:00 | ||
| The Start Here and About Page | 00:06:00 | ||
| The Resource Page | 00:06:00 | ||
| Email Marketing | |||
| Easy Email Marketing Funnel | 00:07:00 | ||
| Email Marketing Tools | 00:04:00 | ||
| Lead Magnets | 00:07:00 | ||
| Where to Put Opt-In Forms | 00:06:00 | ||
| Segmenting and Tagging Your Subscribers | 00:05:00 | ||
| Email Sequences | 00:13:00 | ||
| Better Email Subject Lines | 00:04:00 | ||
| Using Analytics to Improve Emails | 00:07:00 | ||
| Case Study – 100 Subscribers in Less Then 1 Week | 00:06:00 | ||
| Copywriting, Blogging & SEO | |||
| Copywriting Basics | 00:02:00 | ||
| A.I.D.A | 00:06:00 | ||
| Case Study of a Sales Page | 00:08:00 | ||
| 10 Commandments of Copywriting | 00:07:00 | ||
| Write Better Headlines | 00:05:00 | ||
| Write Quality Articles | 00:06:00 | ||
| Optimize Your Website SEO | 00:05:00 | ||
| YouTube | |||
| Intro to YouTube | 00:07:00 | ||
| Case Study – YouTube Sales Funnel | 00:05:00 | ||
| YouTube SEO – Watch Time vs. Views | 00:04:00 | ||
| Keyword Research for YouTube Videos | 00:06:00 | ||
| Start Your New Channel | 00:03:00 | ||
| Channel Art and Icon | 00:07:00 | ||
| Channel Description | 00:03:00 | ||
| Customise Your Channel Design | 00:04:00 | ||
| Add a Channel Trailer | 00:02:00 | ||
| YouTube Channel Settings and Verification | 00:07:00 | ||
| Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
| Uploading Videos + Titles, Tags, Description | 00:12:00 | ||
| Cards and End Screens | 00:08:00 | ||
| Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
| Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
| Live Streaming with YouTube Live | 00:04:00 | ||
| Free Music on YouTube Live | 00:02:00 | ||
| Create a YouTube Ad. | 00:05:00 | ||
| Spy on Competition with Social Blade | 00:04:00 | ||
| Video Marketing | |||
| Intro to Video | 00:04:00 | ||
| Video Equipment for Beginners | 00:08:00 | ||
| Tools to Make Your Videos More Pro | 00:04:00 | ||
| Structure a Video that Sells | 00:04:00 | ||
| Intro to Video Production Bootcamp | 00:01:00 | ||
| What Makes a Great Video | 00:03:00 | ||
| What Type of Video Should You Make | 00:03:00 | ||
| Come Up with Great Video Ideas | 00:05:00 | ||
| Plan Your Video | 00:04:00 | ||
| The Pre-Production Checklist | 00:04:00 | ||
| Introduction | 00:02:00 | ||
| Camera Options | 00:06:00 | ||
| Microphone Options | 00:05:00 | ||
| Lighting Options | 00:02:00 | ||
| Editing Tools | 00:02:00 | ||
| Exposing Your Shot | 00:05:00 | ||
| Compose Your Shots | 00:04:00 | ||
| Filming Yourself | 00:01:00 | ||
| Getting the Right Shot | 00:04:00 | ||
| Choose a Background | 00:03:00 | ||
| My Office Video Setup | 00:03:00 | ||
| Exposing with DSLR and Mirrorless Cameras | 00:07:00 | ||
| Focus with DSLR and Mirrorless Cameras | 00:03:00 | ||
| Know Your Lenses | 00:04:00 | ||
| Shoot with Your Webcam | 00:06:00 | ||
| Stabilize Your Shots | 00:03:00 | ||
| Shoot with your Smartphone | 00:05:00 | ||
| Record Great Screencast Videos | 00:04:00 | ||
| Choose the Right Microphone | 00:03:00 | ||
| Record Better Audio in Any Environment | 00:01:00 | ||
| Lavalier Microphones | 00:03:00 | ||
| Shotgun Microphones | 00:01:00 | ||
| Recording Audio with Your Computer | 00:02:00 | ||
| Why We Light | 00:01:00 | ||
| Use Natural Light | 00:04:00 | ||
| Three Point Lighting | 00:07:00 | ||
| Facebook Groups (Social Media Marketing) | |||
| Intro to FB Groups | 00:02:00 | ||
| Create Your Group – Walk Through | 00:11:00 | ||
| Tips for a More Engaged Facebook Group | 00:08:00 | ||
| Scheduling Posts, Live Video, and More | 00:04:00 | ||
| Facebook Pages (Social Media Marketing) | |||
| Creating a Stunning Facebook page for Your business | 00:01:00 | ||
| Why Facebook Pages are Important for Your Business | 00:01:00 | ||
| Adding Essential Information to Your Facebook Page | 00:09:00 | ||
| Selecting Your Profile Image | 00:11:00 | ||
| Creating Professional Facebook Cover Image for Your Pages | 00:05:00 | ||
| Creating a Captivating Facebook Page Description Using the Ads. | 00:12:00 | ||
| Getting Your Facebook Page Username | 00:03:00 | ||
| Facebook Page Apps to Increase Fans Engagement | 00:08:00 | ||
| Top 9 Ways to Monetise your Facebook Page | 00:12:00 | ||
| Exploring Publishing tools | 00:10:00 | ||
| Scheduling Facebook Posts | 00:05:00 | ||
| How to Spy your competitors on Facebook | 00:11:00 | ||
| How to Guarantee Your Fans See All Your Posts | 00:10:00 | ||
| Exploring Facebook Insights | 00:12:00 | ||
| Promoting Your Facebook Page | 00:11:00 | ||
| Four Unlimited Sources of Royalty Free Image | 00:12:00 | ||
| Turn Any Image a Clickable Facebook Post | 00:05:00 | ||
| Assignment – Create a Facebook Page | 00:03:00 | ||
| Facebook Ads (Social Media Marketing) | |||
| Introduction to Facebook Ads | 00:01:00 | ||
| Introduction to the Facebook Ads Manager | 00:06:00 | ||
| Setting Up Your Facebook Payment Account | 00:02:00 | ||
| Defining Your Facebook Target Audience | 00:12:00 | ||
| Level 1 – Creating the Ad | 00:05:00 | ||
| Level 1 – Boosting your Post | 00:09:00 | ||
| Level 2 – Creating Your Ad in the Ads Manager | 00:11:00 | ||
| Tips to have Your Ad Approved by Facebook | 00:03:00 | ||
| Analysing Results | 00:11:00 | ||
| Assignment Create a Facebook Ad | 00:01:00 | ||
| Facebook Retargeting (Social Media Marketing) | |||
| What is Facebook Retargeting and Why is Important for You | 00:05:00 | ||
| Creating a Facebook Pixel | 00:05:00 | ||
| Installing the Pixel in WordPress | 00:05:00 | ||
| Installing the Pixel in a Non-WordPress Website | 00:02:00 | ||
| Testing If the Pixel is Working | 00:04:00 | ||
| Creating Your First Audience with the Pixel | 00:04:00 | ||
| Facebook Pixel Advanced Audience Creation | 00:14:00 | ||
| Message – Your Audience is too Small | 00:02:00 | ||
| Creating Your Optimised FB Ad with the Pixel | 00:11:00 | ||
| Assignment – Installing the Facebook Pixel in Your Web | 00:01:00 | ||
| Facebook For Local Business (Social Media Marketing) | |||
| How Facebook Ads can Help You have a Local Business | 00:06:00 | ||
| This is the Plan for Your Local Business | 00:08:00 | ||
| Reaching People around Your Business | 00:10:00 | ||
| Creating Your Local Business Ad | 00:10:00 | ||
| Assignment Local Business | 00:02:00 | ||
| Google Adwords | |||
| Google Adwords for Your Business | 00:02:00 | ||
| How Adwords Works | 00:03:00 | ||
| Example of Ads that We are Creating | 00:04:00 | ||
| Setting up Your Adwords Account | 00:07:00 | ||
| Exploring the Adwords Interface | 00:05:00 | ||
| Discovering the Best Keywords | 00:11:00 | ||
| Creating a Google Adwords Serch Campaign | 00:06:00 | ||
| Creating an Ad group and Adding Keywords | 00:04:00 | ||
| Choosing your Vid setting for Google Adwords | 00:04:00 | ||
| Finalising Your Google Ad | 00:06:00 | ||
| Managing Your Google Ads Campaigns and Analytics | 00:10:00 | ||
| Creating a YouTube Ad with Google Adwords | 00:01:00 | ||
| Assignment Google Adwords | 00:01:00 | ||
| Twitter (Social Media Marketing) | |||
| Why Twitter and How It Can Help Your Business Growth | 00:02:00 | ||
| Choosing the Best Username or Twitter Handle | 00:06:00 | ||
| 4 Tips to Choose Your twitter handle | 00:02:00 | ||
| Creating a Twitter account | 00:05:00 | ||
| Creating an Outstanding Twitter Profile Page | 00:04:00 | ||
| Adding Your Profile and Header Photo | 00:10:00 | ||
| Writing an Optimised Bio | 00:11:00 | ||
| Pin the Most Important Tweet for Your Bio | 00:06:00 | ||
| Connecting with Other Influencers | 00:06:00 | ||
| Twitter Hashtags | 00:06:00 | ||
| Growing Your Twitter Presence with Jooicer | 00:09:00 | ||
| Add Twitter Buttons to Your Website | 00:10:00 | ||
| Add Twitter Widgets to Your Website | 00:07:00 | ||
| Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
| Twitter Ads – Adding Your Payment Method | 00:01:00 | ||
| Twitter Ads – Creating Other Twitter Ads | 00:02:00 | ||
| Twitter Ads – Promoting a Tweet | 00:02:00 | ||
| Assignment Twitter | 00:02:00 | ||
| Instagram (Social Media Marketing) | |||
| Instagram for Business – What’s Our Strategy | 00:04:00 | ||
| Create an Instagram for Business Profile | 00:04:00 | ||
| Building a Killer Instagram Profile | 00:03:00 | ||
| Building a Killer Instagram Profile – 2 | 00:04:00 | ||
| Building a Killer Instagram Profile – 3 | 00:05:00 | ||
| Building a Killer Instagram Profile – 4 | 00:02:00 | ||
| Accessing the Ads Manager | 00:03:00 | ||
| Creating your First Instagram Ad | 00:04:00 | ||
| Creating Your Instagram Ad Inside the App | 00:08:00 | ||
| Important Tips to have a Successful Ad on Instagram As Inside the App | 00:05:00 | ||
| Mistake 1 | 00:02:00 | ||
| Mistake 2 | 00:01:00 | ||
| Mistake 3 | 00:02:00 | ||
| Mistake 4 | 00:01:00 | ||
| Mistake 5 | 00:01:00 | ||
| Mistake 6 | 00:01:00 | ||
| Tools to Create Instagram Photos | 00:04:00 | ||
| Creating Viral Instagram Photos | 00:13:00 | ||
| Adding Your Logo or Website to Your Instagram Post | 00:05:00 | ||
| Instagram Live and Instagram Stories | 00:04:00 | ||
| Assignment – Instagram Ads | 00:01:00 | ||
| Pinterest (Social Media Marketing) | |||
| Why Pinterest and How It Can Help Your Business Grow | 00:03:00 | ||
| Opening a Pinterest Business Account | 00:05:00 | ||
| Linking Pinterest with Your Website and Getting a Verified Account | 00:05:00 | ||
| Linking Pinterest with Other Social Media Platforms | 00:02:00 | ||
| Optimising Your Pinterest Profile | 00:09:00 | ||
| Creating Boards | 00:09:00 | ||
| Using Secret Boards | 00:03:00 | ||
| The Powerful Pinterest Notification | 00:01:00 | ||
| Adding Pinterest Chrome Extension | 00:03:00 | ||
| Adding Pinterest to Your Website | 00:14:00 | ||
| Pinterest Ads – Getting Started | 00:03:00 | ||
| Pinterest Ads Panel Overview | 00:03:00 | ||
| Creating a Pinterest Ad | 00:13:00 | ||
| Creating Pinterest Ads Fast | 00:03:00 | ||
| Assignment Pinterest | 00:01:00 | ||
| LinkedIn (Social Media Marketing) | |||
| Welcome to LinkedIn Marketing | 00:02:00 | ||
| Setting Up to LinkedIn Account | 00:06:00 | ||
| Adding Experience, Skills, Accomplishment to Your LinkedIn | 00:03:00 | ||
| Adding a Professional Background Photo | 00:04:00 | ||
| Adding Media to Your LinkedIn URL | 00:06:00 | ||
| Changing Your LinkedIn URL | 00:04:00 | ||
| Adding your Website to LinkedIn | 00:06:00 | ||
| Creating Shareable Content on LinkedIn | 00:04:00 | ||
| linkedIn Company Pages Examples | 00:06:00 | ||
| Creating a LinkedIn Company Page | 00:02:00 | ||
| Managing Your LinkedIn Company Page | 00:07:00 | ||
| LinkedIn Ads Introduction | 00:03:00 | ||
| Getting 50 Dollar in LinkedIn Ads Credits | 00:03:00 | ||
| Creating a LinkedIn Sponsored Content Ad. | 00:12:00 | ||
| Waiting for LinkedIn Ad approval | 00:01:00 | ||
| Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
| Creating a LinkedIn Sponsored In Mail Campaign | 00:09:00 | ||
| Quick view at the LinkedIn Campaign Manager | 00:03:00 | ||
| Assignment LinkedIn | 00:02:00 | ||
| Periscope (Social Media Marketing) | |||
| What is Periscope | 00:01:00 | ||
| Optional Equipment that will Make Your Scopes Looks Profession | 00:05:00 | ||
| Assignment Periscope | 00:01:00 | ||
| Social Media Live Streaming | |||
| Basic Equipment for Social Media Streaming | 00:09:00 | ||
| Planning an Irresistible Live Streaming Session | 00:10:00 | ||
| Facebook Live Basics | 00:05:00 | ||
| Facebook Live Session from your Smartphone | 00:07:00 | ||
| Sharing Our Facebook Live Sessions | 00:03:00 | ||
| 3 ways to Reuse your Facebook Live Sessions | 00:05:00 | ||
| YouTube Live Basics | 00:02:00 | ||
| Running a YouTube Live from Your Smartphone | 00:05:00 | ||
| Instagram Live | 00:03:00 | ||
| Periscope Live | 00:03:00 | ||
| Introduction to OBS Broadcaster Software | 00:03:00 | ||
| Setting Up Your OBS Software | 00:11:00 | ||
| Using OBS Studio Mode | 00:05:00 | ||
| Facebook Live Streaming with OBS | 00:12:00 | ||
| YouTube Live Streaming with OBS | 00:07:00 | ||
| Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
| Other Awesome Software for Live Streaming | 00:08:00 | ||
| Assignment Social Media Live Streaming | 00:03:00 | ||
| Podcasting | |||
| Podcasting Intro | 00:02:00 | ||
| Podcasting Tools | 00:07:00 | ||
| Hosting Your Podcast with Libsyn | 00:08:00 | ||
| Submitting Podcast to iTunes | 00:02:00 | ||
| Validate Your Podcast Work | 00:01:00 | ||
| Quora | |||
| Quora Basics | 00:03:00 | ||
| Finding, Answering and Optimising Your Quora Answers | 00:03:00 | ||
| Google Analytics | |||
| Setting Up Google Analytics | 00:06:00 | ||
| Navigating the Google Analytics Dashboard | 00:07:00 | ||
| Know Your Audience with Analytics | 00:06:00 | ||
| User Acquisition and Behaviour Flow | 00:13:00 | ||
| See Where Visitors Click with Page Analytics | 00:05:00 | ||
| User Behaviour and Site Speed | 00:04:00 | ||
| Setting Up Goals | 00:03:00 | ||
| Google Plus (Social Media Marketing) | |||
| Welcome to Google plus | 00:01:00 | ||
| What’s the Difference between Google Pages and Profile | 00:04:00 | ||
| Adding Your Profile and Cover Image | 00:04:00 | ||
| Adding Your Contact Info | 00:05:00 | ||
| Adding Links to Your Website and Social Media | 00:02:00 | ||
| Adding Your Story | 00:04:00 | ||
| Previewing the Page | 00:05:00 | ||
| Conclusion | |||
| Conclusion | 00:02:00 | ||
| Certificate and Transcript | |||
| Order your Certificate | 00:00:00 | ||
Digital Marketing Masterclass for Home Business Owners
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88% Discount Offer Ends in
Original price was: £175.00.£21.00Current price is: £21.00.
TAKE THIS COURSE
Or
- Original price was: £175.00.£21.00Current price is: £21.00.
- 1 year
- Diploma
- Course Certificate
- Number of Units299
- Number of Quizzes0
- 1 day, 2 hours Gift this course
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