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- £21.00
- UNLIMITED ACCESS
- Level 4
- Course Certificate
- Number of Units66
- Number of Quizzes0
- 5 hours, 44 minutes Gift this course
Description
Stay on the top through making the most of your Ad budget, maximising your Ads marketing goals and finding your targeted customers!
This course provides a complete guide to Google Ads success, through addressing advanced techniques and ideas, step by step insider information regarding Google Ads, setting up and running AdWords accounts, how the ad sale works and how to implement it to your own campaigns.
You will also discover different essential topics such as specialised Ad reports, keywords research, critical remarketing strategy, machine learning functionality, Google Analytics, competitor research and so much more.
Who is the course for?
- This course is ideal for those wanting to improve their base skills in office administrative tasks
- This course would be ideal for people who want to start working as a receptionist, office administrator, office manager, administrative assistant or secretary
Entry Requirement:
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Course Curriculum
| Introduction | |||
| 1. Introduction | 00:02:00 | ||
| Testing to Ad Concepts | |||
| 2. Introduction to Ad Concepts | 00:02:00 | ||
| 3.Example Ad Concepts | 00:04:00 | ||
| 4. Label Setup | 00:04:00 | ||
| 5. Reporting on Ad Concepts | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| 6. Understanding the usefulness of this report | 00:03:00 | ||
| 7.Linking Google Ads with Search Console | 00:04:00 | ||
| 8.Excel Report Setup & Pivot | 00:04:00 | ||
| 9.Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
| 10.CTR Interaction between SEO & SEM | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| 11.The theory behind the double campaign | 00:04:00 | ||
| 12.A practical example inside Google Ads | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| 13.Introduction to Drafts & Experiments | 00:05:00 | ||
| 14.Example experiment Ideas for use | 00:06:00 | ||
| 15.Draft & Experiment Setup | 00:10:00 | ||
| 16.Report Analysis & explanation of symbols | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| 17. Introduction to the Google Spreedsheet template | 00:02:00 | ||
| 18. Data Inputs | 00:04:00 | ||
| 19. Reading the sheet output | 00:06:00 | ||
| AdWords Audit | |||
| 20. Audit Overview | 00:02:00 | ||
| 21. Auditing the Account Structure | 00:08:00 | ||
| 22. Campaign Settings | 00:04:00 | ||
| 23. Auditing on the AdGroup Level | 00:10:00 | ||
| 24. Other Things to look for in an Audit | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| 25. Why Remarketing Works | 00:03:00 | ||
| 26.GDN Remarketing | 00:06:00 | ||
| 27.Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
| 28. Customer Match (Email Retargeting) | 00:01:00 | ||
| 29. Dynamic Remarketing | 00:04:00 | ||
| 30. Lookalike Audiences | 00:02:00 | ||
| 31. GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
| 32. Audience List Sharing | 00:14:00 | ||
| 33. Remarketing with Events | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| 34.What is AI & ML | 00:06:00 | ||
| 35. Auto Rotate for Budgets & Ads | 00:03:00 | ||
| 36.Dynamic Search Ads | 00:03:00 | ||
| 37.Smart Bidding Strategies | 00:07:00 | ||
| 38.Lookalike Audiences | 00:02:00 | ||
| 39.Data Driven Attribution Models | 00:03:00 | ||
| Dynamic Ad Customisers | |||
| 40.Introduction to Ad Customisers | 00:04:00 | ||
| 41. Advantages & Example Uses | 00:05:00 | ||
| 42.Setting up the Business Data Feed | 00:06:00 | ||
| 43.Best Practice for Ads | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| 44. The Advantages of linking AdWords with GA | 00:04:00 | ||
| 45. Linking GA & AdWords | 00:02:00 | ||
| 46. AdWords Reports in GA | 00:01:00 | ||
| 47. GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| 48. Remarketing Segments in GA | 00:13:00 | ||
| 49. Attribution Models in Google Analytics | 00:07:00 | ||
| Using Scripts | |||
| 50. Introduction to AdWords Scripts | 00:04:00 | ||
| 51. 404 Link Checker Script | 00:07:00 | ||
| 52. Experiment Results Script | 00:07:00 | ||
| 53. Google Ads Audit Script | 00:06:00 | ||
| AdWords Editor | |||
| 54. Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
| 55. Example Uses for AdWords Editor | 00:04:00 | ||
| 56.AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| 57.Auction Insights displayed graphically | 00:17:00 | ||
| 58.3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| 59.Why Use Landing Page Software | 00:06:00 | ||
| 60.Unbounce Walk-through | 00:08:00 | ||
| 61. Tracking integration for landing pages | 00:09:00 | ||
| New Features in 2018/19 | |||
| 62.Ad Variations | 00:06:00 | ||
| 63.Search Responsive Ads | 00:05:00 | ||
| 64. Life Events Audiences | 00:04:00 | ||
| 65. Custom Intent Audiences | 00:04:00 | ||
| Certificate and Transcript | |||
| Order Your Certificates or Transcripts | 00:00:00 | ||
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Take This Course
- £21.00
- UNLIMITED ACCESS
- Level 4
- Course Certificate
- Number of Units66
- Number of Quizzes0
- 5 hours, 44 minutes Gift this course
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